Remote Lifecycle Growth Lead, Experiences

Triwill Group; Northern (KY); Hybrid; USD 204,000 - 249,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Employee Travel Credits

Job summary

Airbnb is seeking a Senior Demand Strategy Lead for Experiences to own lifecycle, CRM, and content-driven demand. You’ll shape a broad strategy, define success metrics, and collaborate with XFN partners to drive measurable growth across discovery, booking, and post-experience engagement.

You’ll oversee email and push programs, owned content, and referral strategies, working with Brand, Creative, and product teams to align with demand outcomes and lifecycle optimization.

Qualifications

• 12+ years in growth, lifecycle, CRM, email, or content marketing in a consumer marketplace or travel context.
• Proven track record owning a channel or lifecycle strategy end to end.
• Experience leading strategy in a matrixed environment with cross-functional partners.
• Strong analytical skills and data-driven decision making.
• Experience building and scaling email/push automation programs.
• Editorial or owned-content judgment for distribution and impact.
• Excellent written and verbal communication.

Responsibilities

• Define end-to-end guest lifecycle strategy for Experiences.
• Own roadmap for email and push programs (Tripcycle, home-abandoner, transactional).
• Identify high-impact audience segments and testing framework.
• Drive automation of high-performing sends to maximize reach.
• Set strategy for Experiences newsletter and owned content.
• Collaborate with Brand, Creative, and affiliates to reinforce content and campaigns.
• Define guest referral program strategy and UX improvements.
• Coordinate with Growth Marketing and Engineering to ship campaigns.

Skills

Lifecycle strategy

CRM strategies

Email marketing

Content marketing

Cross-functional leadership

Analytics

Growth marketing

Editorial judgment

Written communication

Verbal communication

Program automation

Two-sided marketplace

Job description

Airbnb is seeking a Senior Demand Strategy Lead for Experiences to own lifecycle, CRM, and content-driven demand. You’ll shape a broad strategy, define success metrics, and collaborate with XFN partners to drive measurable growth across discovery, booking, and post-experience engagement.

You’ll oversee email and push programs, owned content, and referral strategies, working with Brand, Creative, and product teams to align with demand outcomes and lifecycle optimization.