Senior Lifecycle & Demand Architect, Experiences

airbnb, Inc.; Northern (KY); Hybrid; USD 204,000 - 249,000; Full time

Job summary

Airbnb in the United States seeks a Senior Demand Strategy Lead for Experiences to own the lifecycle strategy from discovery to repeat bookings, shaping how owned content drives demand.

You will set success metrics, partner cross-functionally, and build a testing framework to validate strategies, with a strong focus on CRM, email, and editorial content to move guest engagement and bookings.

Qualifications

• 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context.
• Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome.
• Experience setting strategy that others execute against in a matrixed environment.
• Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions.
• Experience building and scaling email/push automation programs.
• Editorial or owned-content judgment: can shape what we say and publish, not only how we send it.
• Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders.

Responsibilities

• Own lifecycle & CRM strategy from discovery to repeat booking.
• Own roadmap for email and push programs and test frameworks.
• Define the strategy for owned content and the Experiences newsletter.
• Partner with Product on UX improvements and incentive design to drive adoption.
• Translate strategy into shipped campaigns and automated workflows with XFN partners.

Skills

Lifecycle strategy

Growth marketing

CRM & email

Analytics

Editorial/content

Cross-functional leadership

Communication

Job description

Airbnb in the United States seeks a Senior Demand Strategy Lead for Experiences to own the lifecycle strategy from discovery to repeat bookings, shaping how owned content drives demand.

You will set success metrics, partner cross-functionally, and build a testing framework to validate strategies, with a strong focus on CRM, email, and editorial content to move guest engagement and bookings.