Senior Demand Process Architect – Marketing Ops

Workday; Phoenix (AZ); Hybrid; USD 124,100 - 186,500; Full time

Job summary

Workday is seeking a Demand Operations professional to document end-to-end demand processes and optimize the campaign-to-MQL flow across the global organization. You will evaluate technology and processes, coordinate across departments, and report on performance, gaps, and efficiency within the demand management funnel.

The role requires proven experience in marketing/demand operations, familiarity with lead scoring, and strong analytical capabilities to drive continuous improvement in a

Qualifications

• 5+ years in marketing/demand operations or related fields
• Holistic understanding of processes, technology, and data that influence the demand funnel
• Familiarity with lead scoring methods and analysis
• Knowledge of marketing data structures and campaign hierarchy
• Ability to synthesize actionable recommendations from diverse options
• Experience with marketing tech in cloud-based software

Responsibilities

• Document end-to-end demand processes for campaigns to MQL flow
• Evaluate technology, processes, and practices to improve the global demand management ecosystem
• Coordinate cross-department resources to implement approved recommendations
• Analyze and report on processes, gaps, interlocks, and efficiency metrics across the demand funnel

Skills

Marketing/Demand Ops

Data analysis

Lead scoring

Campaign management

Cross-functional collab

Tools

Marketing Engagement Platforms

CRM

Lead generation tools

Job description

Workday is seeking a Demand Operations professional to document end-to-end demand processes and optimize the campaign-to-MQL flow across the global organization. You will evaluate technology and processes, coordinate across departments, and report on performance, gaps, and efficiency within the demand management funnel.

The role requires proven experience in marketing/demand operations, familiarity with lead scoring, and strong analytical capabilities to drive continuous improvement in a