Sr. Demand Process Analyst

Workday; Phoenix (AZ); Hybrid; USD 124,100 - 186,500; Full time

Job summary

Workday is seeking a Demand Operations professional to document end-to-end demand processes and optimize the campaign-to-MQL flow across the global organization. You will evaluate technology and processes, coordinate across departments, and report on performance, gaps, and efficiency within the demand management funnel.

The role requires proven experience in marketing/demand operations, familiarity with lead scoring, and strong analytical capabilities to drive continuous improvement in a

Qualifications

• 5+ years in marketing/demand operations or related fields
• Holistic understanding of processes, technology, and data that influence the demand funnel
• Familiarity with lead scoring methods and analysis
• Knowledge of marketing data structures and campaign hierarchy
• Ability to synthesize actionable recommendations from diverse options
• Experience with marketing tech in cloud-based software

Responsibilities

• Document end-to-end demand processes for campaigns to MQL flow
• Evaluate technology, processes, and practices to improve the global demand management ecosystem
• Coordinate cross-department resources to implement approved recommendations
• Analyze and report on processes, gaps, interlocks, and efficiency metrics across the demand funnel

Skills

Marketing/Demand Ops

Data analysis

Lead scoring

Campaign management

Cross-functional collab

Tools

Marketing Engagement Platforms

CRM

Lead generation tools

Job description

About the Team

Marketing Optimization is at the forefront of evolving the way Workday marketing goes to market as a holistic organization.

About the Role

Responsible for assisting in full end-to-end documentation of demand processes, across the scope of Workday’s campaign to MQL flow. Using domain expertise, evaluate existing technology, processes, and practices in order to make recommendations for continuous improvement of Workday’s global demand management ecosystem. Coordinate cross departmental resources in order to execute on approved recommendations. Collaborate cross-functionally, analyze and report on processes and sub-processes performance, gaps, interlocks, and efficiency metrics across the demand management funnel and make recommendations to key collaborators for ongoing process improvements.

Basic Qualifications

• 5+ years of experience in marketing/demand operations, marketing/demand strategy, or management consulting, preferably in cloud-based software.
• Holistic understanding of all processes, technology, and data that influence the demand generation funnel.
• Familiarity with Lead Scoring methods, implementation, and analysis.
• Marketing Data Structures, Campaign Hierarchy.
• Return on Marketing Investment.
• Ability to synthesize actionable recommendations from a wide variety of options.

Other Qualifications

• Ability to assist in synthesizing sophisticated process frameworks into consumable steps for senior leadership as well as workstream stakeholders.
• Proven track record of using data to identify areas of opportunity and present recommendations for improvement.
• Familiarity with lead generation development standard methodologies for high-growth technology companies.
• Lead scoring methodologies and implementation.
• Possess experience with Marketing Engagement Platforms, CRMs and Lead Generation Tools.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please see the Workday benefits page.

Primary Location: USA – CO – Boulder

Base Pay Range: $124,100 USD – $186,500 USD

Additional US Location(s) Base Pay Range: $117,900 USD – $211,500 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.

Equal Opportunity & Fair Chance

Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.