Senior Demand Generation Manager, Network Observability

BlueCat Networks; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

BlueCat Networks is seeking a seasoned marketing professional to strategize, execute, and optimize data-driven demand generation campaigns that align with sales goals for Network Observability globally.

You will develop integrated marketing programs across direct, channel, and strategic partners, coordinating speakers, promotions, and events such as webinars and conferences, while leveraging marketing automation and attribution reporting to measure impact.

Qualifications

• Experience developing cohesive multi-channel integrated campaigns (B2B software).
• Strong project management, organizational and communication skills.
• Experience in a metrics-driven culture measuring marketing impact on pipeline.
• Ability to manage multiple projects with intertwined deadlines.
• Marketing automation experience with Marketo/Pardot/HubSpot.
• Content marketing and webinar program experience.
• Experience planning, executing email nurtures and webinars.
• Experience with marketing attribution reporting.

Responsibilities

• Strategize, execute, and optimize data-driven demand generation campaigns to achieve sales goals for Network Observability globally.
• Develop and deploy integrated marketing campaigns, aligning internal teams and deadlines.
• Plan and execute demand gen webinars including speaker coordination, setup, promotion, and live hosting.
• Develop and manage marketing strategy across multiple sales channels (direct, channel, strategic partners).
• Assist with tracking and execution of conferences and field events to drive meetings and engagement.
• Demonstrate understanding of marketing attribution reporting.

Skills

Campaign management

Project management

Metrics-driven marketing

B2B software marketing

Email nurtures

Webinar program planning

Marketing automation

Marketing reporting

AI in marketing

Cross-channel marketing

Tools

Marketo

Pardot

HubSpot

Pathfactory

Consensus

Storylane

Zoom Webinar

Goldcast.io

Excel

Job description

We're BlueCat—a Great Place to Work for good reason. Our team solves critical network challenges for some of the world's largest organizations. In simple terms, we manage the systems that keep networks running smoothly, securely, and reliably—the backbone infrastructure that powers digital transformation for enterprises globally. Our Intelligent Network Operations platform delivers and enables AI-driven agentic ops at scale, automating and simplifying how companies manage, secure, and optimize their networks.

But what makes us different is how we work: we believe great work happens in an environment where you're trusted, heard, and supported. With teams globally, we're building a workplace culture that values collaboration and integrity as much as innovation. If you're looking to advance your career with a company that invests in its people, this is it.

Qualifications

• Experience and proven track record in developing cohesive multi-channel integrated campaigns
• Strong project management, organizational, and communication skills
• Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Experience working in a B2B software marketing team
• Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
• Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
• Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)
• Experience strategizing, writing, creating, and measuring email nurtures
• Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)
• Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
• Proficiency in MS Excel or Google Sheets
• Impeccable eye for detail
• Experience with marketing reporting, and attribution reporting preferred
• Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting

Responsibilities

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally
• Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
• Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
• Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
• Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
• Exemplify understanding of marketing attribution repor