Senior Demand Generation Specialist

Motive; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Motive is seeking a results-driven B2B marketing professional to drive account-based marketing and full-funnel demand generation in the New York market. You will own ABM programs, coordinate with Content, Solutions, and Product Marketing, and partner with Marketing Operations to ensure accurate reporting and optimized audience targeting.

Join a fast-moving team that values data-driven decisions, clear stakeholder communication, and the ability to execute across multiple channels.

Qualifications

• 3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field, preferably in technology or SaaS.
• Bachelor’s degree or equivalent practical experience as above.
• Experience with ABM frameworks and multi-channel demand generation is a plus.

Responsibilities

• Execute and support account-based marketing programs and demand generation campaigns.
• Own selected ABM programs and campaigns from brief creation through execution and follow-up.
• Collaborate with Content, Solutions, and Product Marketing to align content with buyer needs and funnel stages.
• Partner with Marketing Operations to support audience segmentation, list hygiene, campaign setup, and reporting.
• Launch, monitor, and optimize campaigns across email, LinkedIn, display, content syndication, web, webinars, direct mail, and other channels.
• Contribute to quarterly planning and asset/content planning.
• Identify opportunities to improve campaign processes and handoffs.

Skills

Analytical thinking

Problem-solving

Execution

Adaptability

Collaboration

User focus

Communication

Marketing fundamentals

Technical skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Asana

Sendoso

Outreach

Goldcast

Glean

Job description

• Business Objective of Role:
• Support net-new pipeline generation from new logo accounts by executing full-funnel, multi-channel campaigns in the market, using ABM as a core strategy
• Increase campaign effectiveness by bringing strong execution, organized operating processes, account and market research, and practical performance insights to segment priorities
• Role Responsibilities:
• Execute and support account-based marketing programs and demand generation campaigns:
• Execute integrated ABM programs for multiple sales segments
• Own selected ABM programs and campaign from brief creation through execution follow-up, including audience requirements, creative inputs, UAT, and stakeholder communication
• Partner with Content Marketing, Solutions Marketing and Product Marketing to map content and messaging to buyer needs and funnel stages, identify gaps, and coordinate requests for new assets
• Partner with Marketing Operations and Analytics to support audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting
• Channel execution:
• Partner with cross-functional teams to launch, monitor, and improve campaigns and programs across email, LinkedIn, display, content syndication, web, webinars, direct mail, and any future channels we implement
• Own execution for select channels or activations with guidance, such as microsites, webinars, direct mail or gifting, and time-bound sales plays
• Ensure channel execution reflects approved campaign messaging, target-account priorities, and buyer journey stages
• Monitor channel activity and surface practical recommendations based on segment needs, buyer behavior, and campaign performance
• Campaign planning support:
• Contribute to quarterly planning by gathering inputs from Product Marketing, Marketing Operations, Channels, Events, Creative, Field, and other program partners
• Support webinar topic planning, direct-mail forecasting, asset planning, and creative briefing
• Ensure campaign timelines and deliverables are tracked, communicated, and updated as priorities change
• Reporting and optimization:
• Conduct account and market research to identify audience opportunities, relevant market signals, competitive insights, and timely campaign themes
• Troubleshoot executional roadblocks independently and elevate broader risks with clear context and recommendations
• Identify opportunities to improve campaign processes, documentation, handoffs, calendars, and marketing resources
• Contribute to strategic projects that support demand generation goals, marketing OKRs, and growth across the business

Analytical thinking: Comfortable reviewing campaign and pipeline performance data, using tools such as Excel, Google Sheets, Tableau, and Salesforce to organize information and communicate findings. Identifies trends, asks questions to understand performance drivers, and translates observations into practical recommendations with guidanceProblem-solving and initiative: Independently resolves execution issues, identifies root causes and operational gaps, and proactively seeks opportunities to improve campaign outcomes. Follows work through to completion and takes ownership of assigned projects and programsExecution: Strong ability to execute campaigns and assigned workstreams with attention to detail, timelines, dependencies, and quality. Independently owns campaign components or straightforward programs from planning through launch and follow-up, making decisions and recommendations within assigned scope that may influence team marketing OKRs. Reliably manages multiple priorities, keeps stakeholders informed of progress, risks, and decisions needed, and escalates broader strategic or cross-functional risksAdaptability and continuous improvement: Thrives in a fast-moving environment, adapts priorities as business needs evolve, and continuously sharpens skills, processes, and judgment through feedback and experimentation. Brings a practical understanding of AI and agentic tools to improve individual output and team efficiencyCollaboration: Builds trusted relationships and collaborates effectively with Marketing Operations, Product Marketing, Content, Design, Channel, Events, Field Marketing, and other cross-functional partners. Incorporates feedback constructively and ensures reliable handoffs across marketing teamsUser focus: Develops an understanding of audiences, account priorities, buying groups, and stakeholder needs while considering the perspectives of prospects, customers, and internal campaign partners. Uses account and market context to improve campaign relevance and timingCommunication: Communicates clearly and concisely across written, verbal, and presentation formats, adapting tone, messaging, and detail for marketing, operations, and leadership audiences. Creates clear campaign briefs, status updates, program communications, and marketing resourcesMarketing fundamentals: Working knowledge of demand generation, ABM frameworks, buyer personas, user journeys, funnel stages, and campaign channels. Understands how campaign activity supports pipeline creation across sales segments and applies established messaging frameworks and audience insights to executionTechnical skills: Salesforce (highly preferred), Asana, Sendoso (or equivalent), Outreach, Goldcast, GleanBachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field, preferably in technology or SaaS