Senior Demand Generation Leader — SaaS Growth Engine

Cavallo; Grand Rapids (MI); On-site; USD 120,000 - 190,000; Full time

Job summary

Cavallo is seeking a Senior Manager of Demand Generation to build and lead a measurable engine that drives market engagement, pipeline, and revenue from Cavallo's Profit Max Platform and SalesPad offerings.

The role combines strategy development with hands-on execution, including audience segmentation, campaigns, reporting, and optimization across ABM, outbound, email nurture, paid media, events, and partnerships, in a fast-paced environment.

Qualifications

• 7+ years in B2B demand generation or growth marketing roles, preferably SaaS or similar industries.
• Hands-on in building and optimizing full-funnel demand programs that drive opportunities and revenue.
• Experience with marketing automation, CRM workflows, attribution, and reporting.

Responsibilities

• Develop and execute Cavallo's overall demand generation strategy aligned with growth goals.
• Build programs to move target accounts from engagement to qualified opportunities and revenue.
• Own end-to-end campaigns across ABM, outbound, email nurture, paid media, events, and partnerships.

Skills

Demand generation

Full-funnel marketing

B2B SaaS

CRM & marketing automation

Data analysis

Tools

HubSpot

Salesforce

Job description

Cavallo is seeking a Senior Manager of Demand Generation to build and lead a measurable engine that drives market engagement, pipeline, and revenue from Cavallo's Profit Max Platform and SalesPad offerings.

The role combines strategy development with hands-on execution, including audience segmentation, campaigns, reporting, and optimization across ABM, outbound, email nurture, paid media, events, and partnerships, in a fast-paced environment.