Senior Demand Gen & Partnerships Leader

Kenect; Pleasant Grove (UT); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Birthday paid day off

Onsite gym

Snacks & drinks

Convenient freeway location

Job summary

Kenect seeks a Demand Generation leader to own two growth motions: core B2B demand gen and OEM/partner marketing. You’ll manage campaigns, nurture programs, webinars, and ABM initiatives in collaboration with Sales and Business Development to create pipeline and revenue.

You will drive end-to-end funnel management, optimize lead routing, and partner across Marketing with Paid Media and Content to craft compelling campaigns and landing pages. This role is onsite in Utah.

Qualifications

• 5+ years of B2B demand generation experience with direct ownership of pipeline targets.
• Proven ability to build campaigns from strategy through execution end-to-end.
• Hands-on experience with HubSpot or similar marketing automation platforms.
• Analytical mindset to diagnose funnel issues and prescribe fixes.
• Comfort working with external partners and turning collaborations into programs.
• Strong ownership, accountability, and willingness to dive into the details.

Responsibilities

• Own the marketing-sourced pipeline end to end: plan, forecast, track, and hit targets.
• Build and run integrated demand generation campaigns across email, webinars, nurture, and more.
• Develop ABM programs targeting dealer groups in partnership with Sales and Business Development.
• Own OEM and co-op partner marketing with collateral and campaign execution.
• Coordinate with Sales on lead routing, SLAs, and feedback loops for quality.
• Collaborate with Paid Media and Content to optimize messaging and assets.
• Own funnel performance reporting and translate insights into actions.

Skills

B2B demand gen

Campaign development

HubSpot

Analytics

Partner management

Ownership mindset

Tools

HubSpot

Marketing automation

Job description

Kenect seeks a Demand Generation leader to own two growth motions: core B2B demand gen and OEM/partner marketing. You’ll manage campaigns, nurture programs, webinars, and ABM initiatives in collaboration with Sales and Business Development to create pipeline and revenue.

You will drive end-to-end funnel management, optimize lead routing, and partner across Marketing with Paid Media and Content to craft compelling campaigns and landing pages. This role is onsite in Utah.