Director of Demand Gen & OEM Partnerships

Kenect; Youngstown (OH); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life & disability insurance

Birthday off

Onsite gym

Snacks & drinks

Convenient location

Job summary

Kenect is seeking a Demand Generation leader to own two growth motions: core B2B demand generation and OEM/partner marketing, accountable for turning demand into revenue. You will manage programs across campaigns, nurture, and ABM initiatives in collaboration with Sales and Business Development.

The role emphasizes end-to-end funnel ownership and scalable programs. You’ll drive partnerships with OEMs, optimize co-op funds, and lead cross-functional efforts to accelerate pipeline while delivering

Qualifications

• 5+ years of B2B demand generation experience with direct ownership of a marketing-sourced pipeline target.
• Proven experience building campaigns from strategy through execution.
• Strong hands-on experience with marketing automation platforms (HubSpot or similar), including workflows and reporting.
• Analytical mindset: identify bottlenecks, diagnose issues, and implement improvements.
• Comfort working with external partners and turning partnerships into marketing programs.
• Strong sense of ownership and accountability for results.

Responsibilities

• Own the marketing-sourced pipeline end-to-end: plan, forecast, track, and deliver against targets.
• Build and execute integrated demand generation campaigns across email, webinars, nurture, and other channels.
• Develop ABM programs targeting dealer groups and multi-rooftop organizations with Sales and Business Development.
• Own OEM and co-op partner marketing campaigns and required collateral with Business Development.
• Collaborate with Sales on lead routing, SLAs, and feedback loops to improve lead quality and conversion.
• Coordinate with Paid Media and Content to craft offers, landing pages, messaging, and assets.
• Own funnel performance reporting and translate insights into action to boost pipeline and revenue.

Skills

B2B demand generation

Campaign strategy & execution

HubSpot marketing automation

Analytics & optimization

Partner marketing / OEM

Ownership & accountability

Tools

HubSpot

Job description

Kenect is seeking a Demand Generation leader to own two growth motions: core B2B demand generation and OEM/partner marketing, accountable for turning demand into revenue. You will manage programs across campaigns, nurture, and ABM initiatives in collaboration with Sales and Business Development.

The role emphasizes end-to-end funnel ownership and scalable programs. You’ll drive partnerships with OEMs, optimize co-op funds, and lead cross-functional efforts to accelerate pipeline while delivering