Senior Manager, Demand Generation

Kenect; Youngstown (OH); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life & disability insurance

Birthday off

Onsite gym

Snacks & drinks

Convenient location

Job summary

Kenect is seeking a Demand Generation leader to own two growth motions: core B2B demand generation and OEM/partner marketing, accountable for turning demand into revenue. You will manage programs across campaigns, nurture, and ABM initiatives in collaboration with Sales and Business Development.

The role emphasizes end-to-end funnel ownership and scalable programs. You’ll drive partnerships with OEMs, optimize co-op funds, and lead cross-functional efforts to accelerate pipeline while delivering

Qualifications

• 5+ years of B2B demand generation experience with direct ownership of a marketing-sourced pipeline target.
• Proven experience building campaigns from strategy through execution.
• Strong hands-on experience with marketing automation platforms (HubSpot or similar), including workflows and reporting.
• Analytical mindset: identify bottlenecks, diagnose issues, and implement improvements.
• Comfort working with external partners and turning partnerships into marketing programs.
• Strong sense of ownership and accountability for results.

Responsibilities

• Own the marketing-sourced pipeline end-to-end: plan, forecast, track, and deliver against targets.
• Build and execute integrated demand generation campaigns across email, webinars, nurture, and other channels.
• Develop ABM programs targeting dealer groups and multi-rooftop organizations with Sales and Business Development.
• Own OEM and co-op partner marketing campaigns and required collateral with Business Development.
• Collaborate with Sales on lead routing, SLAs, and feedback loops to improve lead quality and conversion.
• Coordinate with Paid Media and Content to craft offers, landing pages, messaging, and assets.
• Own funnel performance reporting and translate insights into action to boost pipeline and revenue.

Skills

B2B demand generation

Campaign strategy & execution

HubSpot marketing automation

Analytics & optimization

Partner marketing / OEM

Ownership & accountability

Tools

HubSpot

Job description

About us

Kenect is a leading AI-powered texting and reputation management platform used by 10,000+ dealerships and service businesses across North America. We help companies streamline communication, respond faster, and drive real revenue by converting their main business line into a text-enabled number and unifying messaging, reviews, payments, and customer conversations in one simple platform.

What sets Kenect apart from other communication tools is our deep industry expertise and seamless integrations with the systems dealers already use. Teams trust us because our technology is easy to adopt, built for real-world workflows, and delivers measurable improvements in speed, customer satisfaction, and operational efficiency.

We’re a fast-growing, mission-driven team building technology that strengthens human connection in a digital-first world and we’re just getting started.

About This Role

Kenect is seeking a Demand Generation leader to own two distinct but connected growth motions: core B2B demand generation and OEM/partner marketing. This role brings both under one owner, creating clear accountability for how we generate, nurture, and convert demand into new revenue.

On the B2B side, you will own the programs that put Kenect in front of dealer groups—including integrated campaigns, nurture programs, webinars, and account-based marketing initiatives built in close partnership with Sales. You’ll own the funnel end to end, from identifying and engaging the right audiences through pipeline creation and revenue impact.

On the OEM and partner side, you will work closely with Business Development as new manufacturer partnerships are established, then take ownership of the co-marketing programs that bring those partnerships to life. You’ll help dealers understand and put their available co-op funds to work, creating programs that drive adoption, engagement, and new business.

This is intentionally broader than a traditional demand generation role. Both motions carry net-new revenue targets, and you’ll be accountable not simply for generating leads or running campaigns, but for building scalable programs that create pipeline, strengthen strategic partnerships, and contribute directly to Kenect’s growth.

What You Will Be Doing

• Own the marketing-sourced pipeline number from end to end - set the plan, build the forecast, track performance, and deliver against the target.
• Build and execute integrated demand generation campaigns across email, webinars, lifecycle nurture, and other channels designed to create and accelerate pipeline.
• Develop and run account-based marketing programs targeting dealer groups and multi-rooftop organizations, partnering closely with Sales and Business Development to identify and engage the right accounts.
• Own OEM and co-op partner marketing, working Business Development to build campaigns, develop required collateral, and help dealers understand and take advantage of available co-op funds.
• Partner closely with Sales on lead routing, follow-up expectations and SLAs, and the ongoing feedback loop needed to continually improve lead quality and conversion.
• Collaborate across Marketing, partnering with Paid Media on offers and landing pages and with Content on the messaging, creative, and assets needed to bring campaigns to life.
• Own funnel performance and reporting. Go beyond reporting what happened to understand why it happened, identify where the funnel is breaking down, and turn those insights into actions that improve pipeline and revenue performance.

Skills & Qualifications

• 5+ years of B2B demand generation experience, including direct ownership and accountability for a marketing-sourced pipeline target.
• Proven experience building campaigns from strategy through execution. You’re comfortable doing the work—not simply briefing an agency or outside partner and reviewing the final product.
• Strong hands-on experience with HubSpot or a comparable marketing automation platform, including building workflows, managing lists and lifecycle stages, and creating your own reporting.
• A naturally analytical mindset. You can look at a funnel, quickly identify where performance is breaking down, understand why, and determine what actions are needed to improve it.
• Comfort working directly with external partners, building productive relationships and turning partnerships into effective marketing programs—or a genuine interest in developing that skill.
• A strong sense of ownership and accountability. You’re comfortable being responsible for the number, digging into the details when something isn’t working, and adjusting quickly to get results.

Our Company Values We Hope You Showcase

• Unwavering Customer Obsession
• See it, Solve it, Get it Done
• Build, Adapt, Win

What Kenect Offers!

• Health, Dental, Vision, Life & Disability Insurance
• Your birthday is a paid day off
• Onsite gym
• Breakroom full of snacks and drinks
• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be “managed” along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.