Senior Demand Gen Manager - Private Equity SaaS ABM

Carta; New York (NY); On-site; USD 155,000 - 182,000; Full time

Job summary

Carta is hiring a Demand Generation Manager for the Private Equity Business Unit in New York. You will own end-to-end campaigns, coordinate with Sales and Product, and drive revenue through multi‑channel programs and ABM strategies.

The role emphasizes data‑driven decision making, lifecycle optimization, and cross‑functional collaboration. You will work within the Revenue Marketing Org’s Demand Generation team, reporting to the Senior Manager of Demand Generation.

Qualifications

• Multi-channel demand gen programs that tie to pipeline.
• ABM strategy and multi‑channel execution.
• Cross‑functional collaboration with Sales, Product, and Marketing.

Responsibilities

• Research, develop, and execute end‑to‑end campaigns to drive new firms to private equity products.
• Collaborate with Sales, Product, and Marketing to test strategies and hit quarterly objectives.
• Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking.
• Coordinate with Sales, Customer Success, BD, and Product to identify high‑propensity accounts and scale growth plays.
• Identify and test strategic growth initiatives and levers for growth.

Skills

Demand Gen

ABM

Campaign management

Cross-functional collaboration

Analytics

Tools

6Sense

Marketo

Salesforce

Job description

Carta is hiring a Demand Generation Manager for the Private Equity Business Unit in New York. You will own end-to-end campaigns, coordinate with Sales and Product, and drive revenue through multi‑channel programs and ABM strategies.

The role emphasizes data‑driven decision making, lifecycle optimization, and cross‑functional collaboration. You will work within the Revenue Marketing Org’s Demand Generation team, reporting to the Senior Manager of Demand Generation.