Demand Generation Marketing Manager, Private Equity

Carta; New York (NY); On-site; USD 155,000 - 182,000; Full time

Job summary

Carta is hiring a Demand Generation Manager for the Private Equity Business Unit in New York. You will own end-to-end campaigns, coordinate with Sales and Product, and drive revenue through multi‑channel programs and ABM strategies.

The role emphasizes data‑driven decision making, lifecycle optimization, and cross‑functional collaboration. You will work within the Revenue Marketing Org’s Demand Generation team, reporting to the Senior Manager of Demand Generation.

Qualifications

• Multi-channel demand gen programs that tie to pipeline.
• ABM strategy and multi‑channel execution.
• Cross‑functional collaboration with Sales, Product, and Marketing.

Responsibilities

• Research, develop, and execute end‑to‑end campaigns to drive new firms to private equity products.
• Collaborate with Sales, Product, and Marketing to test strategies and hit quarterly objectives.
• Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking.
• Coordinate with Sales, Customer Success, BD, and Product to identify high‑propensity accounts and scale growth plays.
• Identify and test strategic growth initiatives and levers for growth.

Skills

Demand Gen

ABM

Campaign management

Cross-functional collaboration

Analytics

Tools

6Sense

Marketo

Salesforce

Job description

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You'll Solve

At Carta, we're transforming how private capital operates — connecting the software, services, and legal infrastructure that founders, fund managers, and legal teams depend on. We believe the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Manager for the Private Equity Business Unit, you'll work to:

• Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
• Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns
• Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage
• Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify the highest-propensity accounts, surface key insights, and scale what's working into repeatable growth plays
• Help identify, drive, and execute on strategic growth initiatives and tests as we experiment and learn which levers are key growth opportunities for Carta

The Team You'll Work With

You’ll be joining the Demand Generation team within the Revenue Marketing Org, reporting directly to the Senior Manager of Demand Generation.

The Demand Generation team is the tip of the spear for all growth and revenue driving aspects of Carta’s marketing organization. We own the full demand generation motion for all business units at Carta — from awareness campaigns and thought leadership to field events, outbound plays, and lifecycle nurtures. Our work is deeply cross-functional: we build campaigns in close partnership with Sales, PMM, Content, Events, and Finance, and we’re accountable for a meaningful share of total pipeline every quarter. The team moves fast, experiments constantly, and brings both tactical execution and strategic thinking to every initiative.

About You

• Pipeline-obsessed. You’ve built and run multi-channel demand gen programs with a direct line to pipeline. You know how to connect campaign activity to opportunities, closed-won business, and marketing-sourced pipe, and you use that data to make better decisions.
• A campaign architect and operator in one. You’re as comfortable writing an ABM strategy as you are managing the email build behind it, you bring both the strategic thinking and the hands‑on execution to get programs into market.
• Cross-functional by default. You work naturally across Sales, Business Development, Operations and all aspects of the marketing org to align on messaging, coordinate timelines, and drive shared outcomes.
• Equal parts creative and analytical. You bring a marketer’s instinct for what will resonate with a PE audience, a seller’s understanding of what moves deals forward, and an operator’s discipline for diving into the numbers to influence your marketing decisions.
• ABM-native. you understand how to build target account lists, structure intent-based plays, and sequence multi‑channel campaigns. Experience with 6Sense is a strong plus.
• 6+ years of experience in demand gen recommended, preferably in B2B SaaS, fintech, or financial services. Experience with 6Sense, Marketo, and Salesforce is a strong plus.
• Bonus if you have financial services or industry experience. You understand how private capital markets operate and you build campaigns that account for that reality.

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

• $154,700 - $182,000 in New York, NY

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [e-mail].