Senior Demand Gen Manager, B2B SaaS (Remote)

ShipperHQ; New York (NY); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

PTO 22 days

401k matching

Medical, Dental, Vision

Parental leave

Remote work optional

Austin hybrid option

Competitive compensation

Job summary

ShipperHQ is seeking a Sr. Demand Generation Marketing Manager to lead our B2B SaaS demand-gen programs, optimize the growth budget, and scale qualified pipeline. You will drive multi-channel campaigns, partner with product, sales, and partnerships, and leverage analytics to maximize ROI.

You’ll own strategies for SEO, email, paid ads, events, and new channels, while shaping how ShipperHQ grows in a fast-paced environment. Remote-friendly, with a focus on scalable, measurable outcomes.

Qualifications

• 5+ years in B2B SaaS demand/lead gen.
• Proven multi-channel campaigns across SEO, email, paid ads.
• Experience with marketing automation platforms.
• Data-driven with ROI focus.
• Ability to collaborate across product, sales, and partnerships.

Responsibilities

• Work with cross-functional team to establish growth strategies aligning with revenue goals.
• Develop the overall demand generation strategy to fill the funnel cost-effectively.
• Manage marketing budget and prioritize spend to maximize qualified leads.
• Create and execute demand-generation plans leveraging SEO, email, paid ads, partner marketing, and new channels.
• Create automated programs to nurture existing web traffic.
• Measure lead and CAC by channel and adjust ROI accordingly.
• Maximize site conversion rate through A/B testing of structure, design, and content.
• Analyze industry trends, market conditions, and competitors’ tactics to identify opportunities.

Skills

Demand gen

Lead gen

Multi-channel campaigns

Analytics

AI in marketing

Collaboration

Tools

HubSpot

Google Analytics

Zapier

6sense

Clay

Job description

ShipperHQ is seeking a Sr. Demand Generation Marketing Manager to lead our B2B SaaS demand-gen programs, optimize the growth budget, and scale qualified pipeline. You will drive multi-channel campaigns, partner with product, sales, and partnerships, and leverage analytics to maximize ROI.

You’ll own strategies for SEO, email, paid ads, events, and new channels, while shaping how ShipperHQ grows in a fast-paced environment. Remote-friendly, with a focus on scalable, measurable outcomes.