Senior Demand Gen Leader: Global Enterprise Pipeline

Recorded Future; Boston (MA); Hybrid; USD 128,000 - 192,000; Full time

Benefits offered by this job

Incentive compensation

Equity

Medical insurance

Dental insurance

Vision insurance

401K

Job summary

Recorded Future in Boston, MA is seeking a Senior Demand Generation Manager to build and run integrated campaigns that drive engagement and pipeline from our target account list. This builder's role turns product positioning and content into campaigns across channels and regions.

You will own campaigns end to end—from brief to reporting—and collaborate with Product Marketing, Marketing Operations, Content, and Sales. You will use AI tools and marketing tech to move faster.

Qualifications

• 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing with a proven pipeline ownership
• Experience building and running integrated, multi-channel campaigns for global enterprise audiences
• Hands-on experience with intent data and engagement signals to inform account prioritization and timing

Responsibilities

• Build and manage always-on demand generation programs aligned to solution pillars and optimize targeting and mix
• Plan and execute across digital and offline channels to drive global enterprise pipeline
• Translate product marketing messaging into executable campaigns with defined target segments and metrics
• Own program briefs, asset requirements, and cadence of activity within each program
• Lead campaign kickoffs and ensure stakeholder alignment across programs
• Track and analyze performance across the funnel and report on results, optimizing spend and attribution

Skills

Demand generation

Multi-channel campaigns

Global campaigns

Intent data

AI tools usage

Analytics

Cross-functional collaboration

Tools

Marketing Automation

CRM (Salesforce)

Analytics tools

Job description

Recorded Future in Boston, MA is seeking a Senior Demand Generation Manager to build and run integrated campaigns that drive engagement and pipeline from our target account list. This builder's role turns product positioning and content into campaigns across channels and regions.

You will own campaigns end to end—from brief to reporting—and collaborate with Product Marketing, Marketing Operations, Content, and Sales. You will use AI tools and marketing tech to move faster.