Senior Director, Demand Generation

Iterable; Austin (CO); On-site; USD 188,000 - 264,000; Full time

Benefits offered by this job

Paid parental leave

Competitive salaries

401(k) plan

Medical, dental, vision, and life insurance

Flexible PTO

Paid Sabbatical

Job summary

A leading software development company is seeking a Senior Director of Demand Generation to drive new pipeline growth across mid-market and enterprise accounts. This role includes defining marketing strategies, optimizing demand programs, and leading a global team. Candidates should have 10-15+ years of experience in B2B SaaS demand generation and a proven ability to generate pipeline and results. The position offers a competitive salary range from $188,000 to $264,000 along with generous benefits, including paid parental leave and flexible PTO.

Qualifications

• 10–15+ years in demand generation, growth, or revenue marketing roles.
• Proven track record of owning pipeline in mid-market and enterprise contexts.
• Demonstrated ability to invent creative programs that break through competitive noise.

Responsibilities

• Own global demand strategy and outcomes.
• Lead key demand channels and programs.
• Build and lead a high-performing team.

Skills

B2B SaaS demand generation

Pipeline ownership

Field marketing

ABM

Integrated campaigns

Paid media

Forecasting

Performance metrics

Sales leadership communication

Team leadership

Job description

Join to apply for the Senior Director, Demand Generation role at Iterable.

Iterable is the leading AI‑powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross‑channel interactions, and optimize engagement—all with enterprise‑grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

What we’re looking for:

We’re looking for a Sr. Director, Global Demand Generation to own the end‑to‑end engine that drives new pipeline growth and accelerates deal velocity across mid‑market and enterprise accounts globally. This role owns field events, ABM, integrated campaigns, paid media, and webinars—and is accountable for pipeline results, forecast accuracy, and measurable revenue impact.

Reporting to the CMO, you’ll partner closely with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances short‑term pipeline goals with long‑term system health, while introducing creative, differentiated programs that break through the noise in a competitive market.

What you’ll own:

• Own global demand strategy and outcomes
  • Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
  • Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
  • Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
• Lead key demand channels and programs
  • Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
  • ABM: Lead an account‑based motion that is targeted, sales‑aligned, and measurable
  • Integrated Campaigns: Drive always‑on and moment‑based campaigns across multiple channels
  • Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
  • Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
• Operate with rigor and credibility
  • Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
  • Inspect performance regularly and optimize spend and programs based on impact
  • Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
• Build and lead a high‑performing team
  • Lead, coach, and scale a global team across multiple demand functions
  • Clarify ownership, priorities, and success metrics for all team members

What you bring:

• 10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
• Proven track record of owning pipeline in mid‑market and enterprise contexts
• Deep experience across field marketing, ABM, integrated campaigns, and paid media
• Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
• Credibility with Sales leadership and experience building high‑trust sales‑marketing partnerships
• Demonstrated ability to invent creative programs that break through competitive noise
• Experience leading and scaling global teams
• Clear, executive‑level communicator capable of simplifying complex tradeoffs

Perks & Benefits:

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre‑tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $188,000 – $264,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job‑related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

Recruitment Disclaimer:

• Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc. — NOT allowed.
• Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.) — NOT allowed.
• Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

Seniority level

Director

Employment type

Full‑time

Job function

Management and Marketing

Industries

Software Development