Senior Demand Gen Leader — AI-Powered Pipeline Growth

Ryan LLC; Plano (TX); Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Hybrid work options

401K with employer match

Tuition reimbursement

Job summary

Ryan LLC in Plano, TX seeks a Senior Manager of Demand Generation to lead integrated demand generation strategies across channels, aligned with Sales and Marketing. This role defines audiences, messaging, offers, and a multi-touch plan to accelerate pipeline for the tax.com SaaS business.

AI and marketing tech support targeting, personalization, and efficiency, under guidance of marketing leadership. Ideal candidates have data-informed marketing experience, strong analytics, collaboration across

Qualifications

• Bachelor's degree in Marketing, Business, or Communications with 7–9 years of relevant experience.
• Proven track record driving pipeline growth with data-informed marketing programs.
• Strong analytical skills to interpret performance data and adjust strategy.
• Excellent written and verbal communication; ability to collaborate cross-functionally.
• Experience in B2B SaaS/enterprise tech marketing; ABM preferred; tax industry a plus.
• Autonomous work style with minimal direction and professional delivery.
• Cross-functional collaboration with Sales, Product Marketing, Creative, Digital Marketing and Ops.
• Progressed from direct marketing channels to end-to-end campaign strategy and agency management.
• Strong relationship with Sales leadership and SDR/AE teams for lead progression.
• Comfort with Salesforce reporting; Pardot and agency channels experience preferred.

Responsibilities

• Builds and maintains the annual demand generation strategy with goals, channel mix, budgets, and KPIs by lead source.
• Owns integrated campaign planning and audience strategy in partnership with Product Marketing, Creative, Digital Marketing, and Communications.
• Maintains a rolling six-month campaign calendar aligned to pipeline goals and sales priorities.
• Conducts quarterly competitive landscape reviews and delivers reports to marketing leadership.
• Recommends new programs, offers, and channel investments to increase pipeline and conversions.
• Leads cross-channel campaign planning with Digital Marketing and Marketing Ops on execution and budgeting.
• Defines campaign requirements including audience, offers, messaging, and tracking with Content, Digital Marketing, and Ops.
• Develops nurture programs and conversion-focused offers to generate and progress net-new leads.
• Defines MQL/SQL criteria and lead scoring with Sales and Marketing Ops to refine quarterly.
• Evaluates channel performance and reallocates investments toward top performers to improve ROI.
• Facilitates regular pipeline planning cadence with Sales and lead quality feedback.
• Owns monthly and quarterly reporting with Marketing Analytics; leverages AI for planning and optimization.

Job description

Ryan LLC in Plano, TX seeks a Senior Manager of Demand Generation to lead integrated demand generation strategies across channels, aligned with Sales and Marketing. This role defines audiences, messaging, offers, and a multi-touch plan to accelerate pipeline for the tax.com SaaS business.

AI and marketing tech support targeting, personalization, and efficiency, under guidance of marketing leadership. Ideal candidates have data-informed marketing experience, strong analytics, collaboration across