Senior Demand Gen Leader | Hybrid, Generous PTO

Ryan; Plano (TX); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO benefits

Parental leave 14 weeks

Gym reimbursement

Benefits from Day One

401K match

Tuition reimbursement

Fertility assistance

Sabbatical eligibility

Hybrid work

Award-winning culture

Job summary

Ryan is seeking a Senior Manager, Demand Generation to develop and lead integrated demand generation strategies that drive pipeline growth and revenue for Ryan's tax.com SaaS business.

This role defines target audiences, messaging, channel mix and multi-touch campaigns in partnership with Product Marketing, Creative, Digital Marketing, and Communications, and drives campaign planning and execution across these teams to build and accelerate pipeline for the sales team.

Qualifications

• Bachelor's degree and 7–9 years of experience in integrated demand generation.
• Track record of driving pipeline growth and revenue through data-informed programs.
• Strong analytical and communication skills; cross-functional collaboration.
• Experience in B2B SaaS or enterprise technology marketing; tax industry a plus.
• Ability to execute with minimal direction and coordinate with Sales, Product Marketing, and Operations.

Responsibilities

• Builds and maintains annual demand generation strategy with goals, budgets, and KPIs.
• Owns campaign planning and audience strategy with multiple teams.
• Maintains six-month campaign calendar aligned to pipeline goals.
• Provides quarterly competitive analysis and leadership reports.
• Recommends programs and channel investments to grow pipeline and ROI.
• Leads cross-functional campaign execution across digital and events.
• Defines campaign requirements and coordinates with Content, Digital Marketing, and Ops.
• Develops nurture programs and offers to generate net-new leads.
• Defines MQL/SQL criteria and lead scoring with Sales Ops.
• Evaluates channel performance and reallocates budget toward top performers.
• Regularly collaborates with Sales on pipeline planning and lead quality feedback.
• Owns monthly/quarterly reporting with Marketing Analytics.
• Leverages AI tools for planning, targeting, personalization, and optimization.

Skills

Integrated demand generation

Campaign planning

Channel strategy

Audience segmentation

Data-informed marketing

Cross-functional collaboration

Sales collaboration

Salesforce data usage

Agency management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Pardot

Job description

Ryan is seeking a Senior Manager, Demand Generation to develop and lead integrated demand generation strategies that drive pipeline growth and revenue for Ryan's tax.com SaaS business.

This role defines target audiences, messaging, channel mix and multi-touch campaigns in partnership with Product Marketing, Creative, Digital Marketing, and Communications, and drives campaign planning and execution across these teams to build and accelerate pipeline for the sales team.