Performance Marketing Lead - Growth →

Nextlex; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Nextlex is seeking a growth marketing leader to drive paid acquisition and pipeline growth. You will own performance across paid channels, optimize funnels, and scale demand gen programs that fuel company growth.

You will plan and optimize campaigns across Google Ads, LinkedIn, and programmatic buys, own CAC and ROAS metrics, and report ROI. Collaborate with content and product marketing to develop high-converting assets.

Qualifications

• 4+ years of performance marketing in B2B SaaS.
• Experience managing six-figure monthly ad budgets with ROI accountability.
• Deep expertise with Google Ads and LinkedIn Ads; familiarity with marketing automation platforms.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, and programmatic channels.
• Own CAC, ROAS, MQL-to-SQL conversions and report on campaign performance.
• Design and run A/B tests on landing pages, ad creative, and conversion funnels.
• Collaborate with content and product marketing to develop high-converting assets.

Skills

Performance marketing

Analytics

A/B testing

Campaign optimization

Tools

Google Ads

LinkedIn Ads

HubSpot

Marketo

Job description

Lead Nextlex's paid acquisition and growth marketing efforts to drive qualified pipeline for the sales team. This role owns performance across paid channels, optimizes conversion funnels, and scales demand generation programs that fuel the company's growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, and programmatic channels.
• Own performance metrics (CAC, ROAS, MQL-to-SQL conversion) and report on campaign effectiveness.
• Design and run A/B tests on landing pages, ad creative, and conversion funnels.
• Collaborate with content and product marketing teams to develop high-converting campaign assets.

Qualifications

• 4+ years of performance marketing experience in B2B SaaS.
• Deep expertise with Google Ads, LinkedIn Ads, and marketing automation platforms (HubSpot, Marketo).
• Strong analytical skills with proficiency in attribution modeling and marketing analytics.
• Experience managing six-figure monthly ad budgets with clear ROI accountability.

Preferred Experience

• Experience marketing to legal, financial services, or enterprise audiences.
• Familiarity with ABM (account-based marketing) strategies and tools.
• Knowledge of SEO and organic growth as complementary channels.