Senior Manager of Demand Generation

AppZen; San Jose (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

AppZen is seeking a high-performing Senior Manager of Demand Generation to fuel pipeline growth. You will lead end-to-end campaigns across channels, collaborate with Sales, SDRs, Content, and RevOps, and drive top-of-funnel pipeline in a fast-paced AI-centric environment.

The ideal candidate has 5–7 years in SaaS demand generation, strong analytics, and a proven ability to scale programs that convert to opportunities, with a comfort level using AI to optimize campaigns.

Qualifications

• 5–7 years in B2B demand generation, growth or performance marketing in SaaS/enterprise software.
• Proven track record building multi-channel campaigns that convert to pipeline.
• Strong analytical mindset with data-driven decision making.
• Experience collaborating with Sales and SDR teams to drive program success.
• Experience integrating AI into marketing workflows (prompts, agents, automation) is a plus.
• Excellent project management and ability to multitask in a fast-paced environment.

Responsibilities

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
• Build targeted programs for prioritized industries and accounts using ABM approaches.
• Collaborate with Sales and SDRs to align messaging and lead-follow-up strategies.
• Test and optimize digital tactics and landing pages to drive qualified leads.
• Create campaign briefs, timelines, and performance projections with Content and Ops.
• Leverage AI to accelerate campaign development from audience research to copy drafts.

Skills

Analytical mindset

Cross-functional collaboration

Project management

Test-and-learn culture

AI in marketing

Tools

HubSpot

Marketo

Salesforce

6sense

Unify

Job description

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.

At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work.

To learn more, visit us at www.appzen.com

As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Senior Manager of Demand Generation to help fuel pipeline growth across our target segments.

The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. You'll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert.

This is a hands-on, strategic role reporting directly to the VP Growth. The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter. AI fluency is a core requirement for this role: the person in this seat uses AI every day to research, build, analyze, and automate, and is always looking for the next place it can create leverage.

What You’ll Do:

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas

Cross-Functional Collaboration

• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
• Support field marketing and partner marketing initiatives as part of larger integrated programs
• Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster

Measurement & Optimization

• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense
• Leverage insights to continuously optimize performance across channels and tactics
• Own reporting and insights for your campaigns—what worked, what didn't, and why
• Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts

What You Bring:

• 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
• Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
• Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
• Experience collaborating with Sales and SDR teams to drive program success
• Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
• Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
• A test-and-learn attitude with curiosity, creativity, and grit

Why Join AppZen?

• Be part of a fast-growing company at the forefront of AI and finance transformation
• Own and scale programs that directly impact revenue
• Work with a passionate, supportive, and high-performing marketing team
• Competitive compensation, benefits, and growth opportunities

AppZen is committed to fair and equitable compensation practices.

The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.