Senior Demand Gen & Growth Manager

Rippling (Netherlands); San Francisco (CA); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Benefits

Equity

In-office collaboration

Job summary

Rippling is hiring a Senior Demand Generation Manager in San Francisco to lead growth marketing programs driving pipeline across the customer journey. You will own campaigns from concept to analysis, write nurture emails, manage paid ads, and partner with product, data, and sales to scale activation and revenue.

You will collaborate with growth, product marketing, brand, content, sales, and analytics in a fast-paced SaaS environment, optimizing experiments and driving measurable impact with

Qualifications

• 6+ years in lifecycle, growth, or demand marketing at high-growth B2B SaaS companies.
• Proven track record using demand generation to drive lead nurture, acquisition and conversion.
• Customer-obsessed with punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and segmentation.
• Clear communicator with ability to influence across teams and with sales.
• Analytical mindset with Excel/SQL data analysis to drive decisions.

Responsibilities

• Own and execute demand generation campaigns from concept to analysis, including copywriting and audience targeting.
• Write email nurture drips and manage paid advertising across channels (LI, Meta, Reddit, content syndication).
• Partner with product, growth, and data teams to map journeys and build personalized nurturing streams.
• Collaborate cross-functionally with sales, growth, marketing ops, analytics, and brand to execute campaigns.
• Analyze performance across touchpoints and optimize; shift resources to what works and scale.
• Serve as the connective tissue across marketing, growth-engineering, and sales to align messaging and timing across the funnel.

Skills

Lifecycle marketing

Growth marketing

Lead nurturing

Email marketing

A/B testing

SQL

Excel

Marketing automation

Collaboration

Data analysis

Job description

Rippling is hiring a Senior Demand Generation Manager in San Francisco to lead growth marketing programs driving pipeline across the customer journey. You will own campaigns from concept to analysis, write nurture emails, manage paid ads, and partner with product, data, and sales to scale activation and revenue.

You will collaborate with growth, product marketing, brand, content, sales, and analytics in a fast-paced SaaS environment, optimizing experiments and driving measurable impact with