Senior Growth & Demand Gen Lead — B2B SaaS

Rippling (Netherlands); New York (NY); Presencial; USD 168.000 - 210.000; Jornada completa

Descripción de la vacante

Rippling is seeking a Senior Demand Generation Manager to scale growth marketing across channels and drive pipeline throughout the customer journey. You will conceive, execute, and optimize campaigns—email nurture, paid ads, content marketing, and events—to educate prospects and accelerate engagement with Rippling.

You’ll partner with product marketing, brand, sales, and analytics to design journeys, measure outcomes, and continuously improve activation and retention in a fast‑growing B2B SaaS

Formación

• 6+ years of lifecycle, growth, or demand marketing in high-growth B2B SaaS.
• Proven track record of using demand generation to drive lead nurture, acquisition, and conversion.
• Customer obsession translated into punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Clear, concise communicator with ability to influence across teams; collaboration with sales is imperative.
• Analytical mindset with data-driven decision-making; experience analyzing datasets in Excel or SQL.
• Strong project management abilities balancing multiple initiatives across teams like growth and sales.
• Comfortable in a fast-paced environment; bias to action and crawl-walk-run mindset.

Responsabilidades

• Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Write email nurture drips, run lead capture campaigns and manage paid advertising (LI, Meta, Reddit, Content Syndication, etc) to educate prospects around products and topics.
• Partner with product, growth, and data teams to identify triggers, map journeys, and build personalized nurture streams that increase activation and retention.
• Collaborate cross-functionally with sales, growth, marketing operations, analytics, product marketing, content, and brand to execute campaigns.
• Analyze performance across touchpoints, shift resources to what's working, test ideas quickly, and scale what moves the needle.
• Serve as the connective tissue across marketing, growth-engineering, and sales; ensure messaging and timing across the lifecycle.

Conocimientos

Lifecycle marketing

Growth marketing

Demand generation

Marketing automation

A/B testing

Customer segmentation

Copywriting

Analytics

Project management

Herramientas

Excel

SQL

Marketing automation tools

Descripción del empleo

Rippling is seeking a Senior Demand Generation Manager to scale growth marketing across channels and drive pipeline throughout the customer journey. You will conceive, execute, and optimize campaigns—email nurture, paid ads, content marketing, and events—to educate prospects and accelerate engagement with Rippling.

You’ll partner with product marketing, brand, sales, and analytics to design journeys, measure outcomes, and continuously improve activation and retention in a fast‑growing B2B SaaS