Senior Demand Gen Director — Pipeline Builder, Remote

k1x; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health coverage

401(k)

Job summary

K1x is seeking a Senior Director of Demand Generation to relaunch and lead a full lifecycle marketing function. You will own strategy, build a small, high‑performing team, and collaborate closely with Sales and RevOps to drive pipeline and expansion.

You’ll manage digital strategy, hosted events, and ABM programs, while partnering with agency partners and maintaining a sharp focus on ROI and performance. This is a remote-first, high-growth SaaS role in the US.

Qualifications

• 8+ years of experience in demand generation or growth marketing in a B2B SaaS company.
• Strong written and verbal communication, with experience presenting to exec teams
• Experience owning a pipeline number and forecasting the full funnel
• Experience managing and developing a team with hands-on leadership
• Track record of using hosted events (virtual and in-person) as a real pipeline driver
• Deep understanding of lifecycle/nurture marketing and how to move buyers through the funnel
• Experience managing agency relationships and digital budgets with ROI focus
• Fluency with a modern marketing stack (HubSpot preferred)
• Excellent collaboration skills with cross-functional partners
• Fintech, tax, accounting, or private markets experience is a strong plus
• High-energy, optimistic, can-build-from-scratch mindset
• Remote-first culture with trust and autonomy
• Influence in building the demand gen engine for a high-growth company
• Competitive compensation and benefits including health coverage and 401(k)

Responsibilities

• Develop and own demand generation strategy end‑to‑end with annual and quarterly planning.
• Collaborate with Sales and RevOps on pipeline health, forecasting, and SLA alignment.
• Build dashboards showing marketing's contribution by channel, campaign, and funnel stage.
• Own digital strategy across paid channels and manage agency/vendor relationships.
• Design and run hosted events strategy to drive pipeline and cross-sell opportunities.
• Lead lifecycle marketing from first touch through expansion with automated nurture.
• Build and optimize ABM programs targeting top accounts and multi-channel engagement.
• Manage budget with focus on efficiency and ROI, reallocating spend as needed.

Skills

Demand generation

Growth marketing

Executive communication

Team leadership

ABM

Lifecycle marketing

Hosted events

Agency management

Digital budgets & ROI

HubSpot / modern marketing stack

Tools

HubSpot

Job description

K1x is seeking a Senior Director of Demand Generation to relaunch and lead a full lifecycle marketing function. You will own strategy, build a small, high‑performing team, and collaborate closely with Sales and RevOps to drive pipeline and expansion.

You’ll manage digital strategy, hosted events, and ABM programs, while partnering with agency partners and maintaining a sharp focus on ROI and performance. This is a remote-first, high-growth SaaS role in the US.