Senior Director, Demand Generation

K1x, Inc.; Northern (KY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health coverage

401(k) plan

Remote-first culture

Job summary

K1x, Inc. is seeking a Senior Director of Demand Generation to relaunch and helm the demand gen function in a fast-growing, remote-first SaaS company.

You will design the end-to-end demand gen plan, own the budget and KPIs, and lead a small team while partnering closely with Sales and RevOps to drive pipeline and revenue. Youll build and measure multi-channel programs—from ABM to events to lifecycle nurture—having hands-on impact on growth while steering strategic direction.

Qualifications

• 8+ years of experience in demand generation or growth marketing at a B2B SaaS company.
• Strong written and verbal communication, with experience presenting to exec teams.
• Experience owning a pipeline number and forecasting the full funnel.
• Experience managing and developing a team, with hands-on leadership as a player-coach.
• Track record using hosted events as a real pipeline driver, not just branding.
• Deep understanding of lifecycle/nurture marketing and funnel movement.
• Experience managing agency relationships and digital budgets with ROI focus.
• Fluency with a modern marketing stack; HubSpot experience preferred.

Responsibilities

• Develop and own demand generation strategy end-to-end, including annual and quarterly plans, pipeline targets, and KPI definition.
• Build reporting dashboards to show marketing's contribution to pipeline and revenue by channel and funnel stage.
• Own digital strategy across paid search, paid social, ABM, display, and retargeting; manage agencies and vendors.
• Design and run hosted events strategy (webinars, roundtables, in-person) with end-to-end ownership and ROI measurement.
• Implement ABM strategy and account plans with cross-functional partner teams.
• Own lifecycle marketing and nurture programs from first touch through expansion; work with product marketing on messaging.

Skills

Demand generation

Growth marketing

B2B SaaS

Pipeline ownership

Executive communication

Team leadership

Hosted events

Lifecycle marketing

Agency management

ROI analysis

HubSpot

Tools

HubSpot

Job description

Who We Are

K1x is the AI-powered platform transforming how the private markets handle tax data — from intake to insights. We digitize and streamline the delivery of K-1s, 1099s, W-2s, and 990s, eliminating the nights-and-weekends grind of keying, collating, and copy-pasting so tax and fund professionals can file faster and focus on the work that actually moves the needle.

We're a Fast Company "Most Innovative Companies" honoree and a US Fintech Award winner, and we're just getting started. Our remote-first team is built on trust, accountability, and results — we move fast, back each other up, and genuinely love watching each other win.

About the Role

K1x is scaling fast, and we're looking for a Senior Director, Demand Generation to relaunch the demand generation function, driving pipeline and customer expansion through a full, integrated lifecycle marketing mix. You'll own the strategy and the scoreboard — designing and running the programs that fill the funnel, partnering shoulder-to-shoulder with Sales, and turning our growing brand momentum into real, measurable pipeline.

This is a player-coach role for someone who loves both the big picture and the details: you'll set the demand gen vision and roadmap, lead a small and mighty team, manage key agency partners, and get hands-on with everything from ABM to events to lifecycle nurture. You'll report directly to our SVP of Marketing and have real influence over how K1x goes to market. If you're energized by fast-growing SaaS, get a thrill out of a dashboard trending up and to the right, love owning a number and want to build something big at a company on a serious upswing — we want to talk to you.

Demand Gen Strategy & Plan

• Develop and own K1x's demand generation strategy end-to-end — building the annual and quarterly plan, setting pipeline targets, and defining the channel mix, budget, and KPIs to get there.
• Partner with the SVP of Marketing and sales leadership to align the plan with company growth goals and bookings targets.
• Lead, mentor, and grow a small team of high-performing marketers, acting as a true player-coach who's happy to roll up your sleeves.
• Continuously test, measure, and evolve programs — doubling down on what works and killing what doesn't.

GTM Reporting & Sales Collaboration

• Build and own the reporting and dashboards that show marketing's contribution to pipeline and revenue — by channel, campaign, and funnel stage.
• Partner closely with Sales and RevOps on pipeline health, forecasting, and lead-to-opportunity conversion.
• Establish tight feedback loops with Business Development and Sales on lead quality, routing, SLAs, and follow-up to keep conversion climbing. No lead left behind!
• Present results and recommendations with clarity and confidence to marketing and sales leadership.

Digital Strategy & Agency Management

• Own the digital strategy across paid search, paid social, AEO, display, and retargeting to drive efficient, scalable pipeline.
• Manage agency and vendor partners, holding them to a high bar on performance and ROI.
• Partner with marketing ops to develop landing pages, tracking, and conversion rate optimization.
• Manage program budget with a sharp eye on efficiency, re-allocating spend toward what's driving results.

Hosted Events

• Design and run K1x's hosted events strategy — webinars, roundtables, and in-person experiences — as a core pipeline channel.
• Own event strategy end-to-end: concept, promotion, speaker and partner coordination, logistics, and follow-up.
• Set up scalable lead capture, routing, and attribution so every event ties back to pipeline impact (new and expansion).
• Measure ROI on every event and use the data to sharpen topics, formats, and targeting over time.
• Partner with Client Enablement and AM teams on dedicated customer events to support cross-sell / upsell motions.

ABM Strategy

• Build and scale an account-based marketing strategy targeting K1x's highest-potential accounts (1:1 and 1:few)
• Partner tightly with Business Development & Sales on coordinated account plans, personalized content, and multi-channel engagement.
• Build an effective playbook over time that can be scaled across different segments and continuously optimized.

Lifecycle Marketing

• Own the lifecycle and nurture strategy across the full customer and prospect journey — from first touch through expansion.
• Build automated nurture programs that move leads through the funnel and keep customers engaged post-sale.
• Partner with product marketing to develop lifecycle content and messaging that resonates at every stage.
• Continuously test and refine lifecycle programs based on engagement, conversion, and retention data.

• 8+ years of experience in demand generation or growth marketing, with a track record of driving measurable pipeline and revenue impact at a B2B SaaS company.
• Strong written and verbal communication, with experience presenting to exec teams
• Experience owning a pipeline number, and confidence in reporting and forecasting the full funnel
• Experience managing and developing a team, with the flexibility to stay hands-on as a true player-coach.
• A track record of using hosted events (virtual and in-person) as a real pipeline driver, not just a brand exercise.
• Deep understanding of lifecycle/nurture marketing and how to move buyers and customers through the funnel.
• Experience managing agency relationships and digital budgets, with a sharp analytical eye for ROI.
• Fluency with a modern marketing stack (HubSpot experience preferred)
• Excellent collaboration skills — you build real partnership with Business Development, Sales, Product Marketing, and RevOps, not just alignment on paper.
• Fintech, tax, accounting, or private markets experience is a strong plus, but not required — what matters most is demand gen chops and a hunger to build.
• A high-energy, optimistic, get-it-done attitude, with the resourcefulness of someone who's built programs from scratch and the polish of someone who's scaled them.
• A remote-first culture built on trust, autonomy, and real flexibility — work from wherever you do your best work.
• A front-row seat (and a big say) in building the demand gen engine for a company with huge potential growth
• Competitive compensation and benefits, including health coverage and 401(k).
• A collaborative, no-ego team that celebrates wins together and has each other's backs.
• Real opportunity for growth as K1x scales — build the team and the function as we grow.