Senior Director, Demand Gen & Growth — SaaS

K1x, Inc.; Northern (KY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health coverage

401(k) plan

Remote-first culture

Job summary

K1x, Inc. is seeking a Senior Director of Demand Generation to relaunch and helm the demand gen function in a fast-growing, remote-first SaaS company.

You will design the end-to-end demand gen plan, own the budget and KPIs, and lead a small team while partnering closely with Sales and RevOps to drive pipeline and revenue. Youll build and measure multi-channel programs—from ABM to events to lifecycle nurture—having hands-on impact on growth while steering strategic direction.

Qualifications

• 8+ years of experience in demand generation or growth marketing at a B2B SaaS company.
• Strong written and verbal communication, with experience presenting to exec teams.
• Experience owning a pipeline number and forecasting the full funnel.
• Experience managing and developing a team, with hands-on leadership as a player-coach.
• Track record using hosted events as a real pipeline driver, not just branding.
• Deep understanding of lifecycle/nurture marketing and funnel movement.
• Experience managing agency relationships and digital budgets with ROI focus.
• Fluency with a modern marketing stack; HubSpot experience preferred.

Responsibilities

• Develop and own demand generation strategy end-to-end, including annual and quarterly plans, pipeline targets, and KPI definition.
• Build reporting dashboards to show marketing's contribution to pipeline and revenue by channel and funnel stage.
• Own digital strategy across paid search, paid social, ABM, display, and retargeting; manage agencies and vendors.
• Design and run hosted events strategy (webinars, roundtables, in-person) with end-to-end ownership and ROI measurement.
• Implement ABM strategy and account plans with cross-functional partner teams.
• Own lifecycle marketing and nurture programs from first touch through expansion; work with product marketing on messaging.

Skills

Demand generation

Growth marketing

B2B SaaS

Pipeline ownership

Executive communication

Team leadership

Hosted events

Lifecycle marketing

Agency management

ROI analysis

HubSpot

Tools

HubSpot

Job description

K1x, Inc. is seeking a Senior Director of Demand Generation to relaunch and helm the demand gen function in a fast-growing, remote-first SaaS company.

You will design the end-to-end demand gen plan, own the budget and KPIs, and lead a small team while partnering closely with Sales and RevOps to drive pipeline and revenue. Youll build and measure multi-channel programs—from ABM to events to lifecycle nurture—having hands-on impact on growth while steering strategic direction.