Senior Decision Scientist, Ads Analytics & Strategy

Fractal; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) Plan

Paid holidays

Parental Leave

PTO policy

Job summary

Fractal is seeking a Senior Decision Scientist to join the Ad Sales Analytics team for a Fortune 10 tech client. You will translate complex questions into data-driven insights, own the project lifecycle, and present findings to executives.

The role emphasizes storytelling with analytics to drive revenue growth and strategic decisions. Responsibilities include building dashboards, forecasting run rates across channels, and delivering structured recommendations.

Qualifications

• 7+ years of experience in data analytics or BI.
• Advanced SQL skills used daily.
• Experience with Looker Studio, Tableau, or Power BI.
• Strong client-facing communication for exec audiences.
• Proficiency in Python (preferred).
• Familiarity with Generative AI workflows.
• Experience with A/B testing and funnel analysis.

Responsibilities

• Partner closely with client stakeholders to understand business priorities and translate requests into structured analytics projects.
• Build and maintain advanced dashboards and analytics reporting
• Produce weekly performance slides and narratives covering acquisition trends, what drove results, and what needs attention
• Develop forecasts and projections based on current run rates across organic and paid acquisition channels
• Perform root cause analysis and deep dives using SQL, data models, and agentic AI tools to surface actionable insights
• Analyze the full Ads Sales funnel: impressions, site visits, acquisitions, and payment behavior by segment, geography, and channel
• Identify growth opportunities and underperforming areas, and deliver clear recommendations to senior stakeholders
• Apply structured analytical frameworks to ambiguous business problems, breaking them into testable hypotheses
• Ensure data accuracy and integrity across all reporting and analytical outputs

Skills

SQL

BI tools

Python

Gen AI

AB Testing

Consulting

Ad tech

Tools

Looker Studio

Tableau

Power BI

Job description

Fractal is seeking a Senior Decision Scientist to join the Ad Sales Analytics team for a Fortune 10 tech client. You will translate complex questions into data-driven insights, own the project lifecycle, and present findings to executives.

The role emphasizes storytelling with analytics to drive revenue growth and strategic decisions. Responsibilities include building dashboards, forecasting run rates across channels, and delivering structured recommendations.