Senior Decision Scientist: Adobe Analytics & Clickstream Lead

Fractal Analytics Inc; Town of Texas (WI); On-site; USD 145,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) plan

Paid holidays

Parental leave

PTO policy

Job summary

Fractal is seeking a Senior Decision Scientist to lead funnel analysis, using Adobe Analytics and clickstream data to optimize the complete member journey from discovery to issuance. The role focuses on identifying gaps, drop-offs, and optimization opportunities across acquisition and onboarding processes.

You will build advanced segments, design attribution models, and develop dashboards to monitor funnel health in real time, translating insights into prioritized recommendations and test plans.

Qualifications

• 5+ years hands-on experience with Adobe Analytics
• 5+ years analyzing clickstream data and behavioral event streams
• Proficiency in SQL to parse and analyze datasets
• Experience with data visualization tools (Tableau/Looker/Power BI) and dashboards
• Strong understanding of funnel and pathing analyses
• Ability to build segmentation and attribution models

Responsibilities

• Map the complete acquisition funnel using Adobe Analytics and clickstream data.
• Identify conversion gaps and visualize funnel stages.
• Analyze abandonment patterns and quantify impact.
• Map workflows and diagnose friction at stage boundaries.
• Create segmentation and flow analyses across user types.
• Design multi-touch attribution models.
• Build real-time dashboards for funnel monitoring.
• Recommend optimization through A/B tests and validate impact.

Skills

Adobe Analytics

Clickstream Analytics

SQL

Data Visualization

Pathing analysis

Funnel analysis

A/B testing

Experiment design

Statistical analysis

Technical debugging

Tools

Tableau

Looker

Power BI

Job description

Fractal is seeking a Senior Decision Scientist to lead funnel analysis, using Adobe Analytics and clickstream data to optimize the complete member journey from discovery to issuance. The role focuses on identifying gaps, drop-offs, and optimization opportunities across acquisition and onboarding processes.

You will build advanced segments, design attribution models, and develop dashboards to monitor funnel health in real time, translating insights into prioritized recommendations and test plans.