Senior Decision Scientist: Digital Analytics & Funnels

Fractal Analytics; Town of Texas (WI); On-site; USD 145,000 - 155,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Parental Leave

Paid holidays

Disability plans

Job summary

Fractal Analytics is seeking a Senior Decision Scientist to lead funnel analysis across acquisition and onboarding, using Adobe Analytics and clickstream data to map and optimize the full member journey. You will identify drop-offs, define conversion rates, and build dashboards to monitor funnel health in real time.

The role emphasizes advanced segmentation, attribution modeling, and cross‑functional collaboration with Data Analytics & Transformation teams to drive measurable improvements in

Qualifications

• 5+ years hands‑on experience with Adobe Analytics (Adobe Experience Cloud / Analytics Cloud)
• 5+ years analyzing clickstream data and behavioral event streams
• Proficiency in pathing analysis, funnel analysis, flow analysis
• Experience with Adobe Analytics API or data feeds for custom analysis
• Ability to troubleshoot implementation issues and validate data quality
• SQL or Python to parse and analyze clickstream data

Responsibilities

• Funnel Mapping using Adobe Analytics and clickstream data to map complete acquisition funnel
• Identify gaps and friction points across stages and measure conversion at each stage
• Analyze abandonment patterns and quantify impact on revenue
• Map digital workflows and stage boundaries to diagnose issues and opportunities
• Build advanced segments for funnel performance across prospect cohorts
• Design multi‑touch attribution to understand interactions driving conversions
• Create real‑time dashboards to monitor funnel health and user flows
• Translate insights into prioritized optimization recommendations and AB test plans

Skills

Adobe Analytics

Clickstream Analytics

SQL

Python

Data Visualization

A/B Testing

Funnel Analysis

Attribution Modeling

Tools

Tableau

Looker

Power BI

Adobe Analytics API

JSON

Python

Job description

Fractal Analytics is seeking a Senior Decision Scientist to lead funnel analysis across acquisition and onboarding, using Adobe Analytics and clickstream data to map and optimize the full member journey. You will identify drop-offs, define conversion rates, and build dashboards to monitor funnel health in real time.

The role emphasizes advanced segmentation, attribution modeling, and cross‑functional collaboration with Data Analytics & Transformation teams to drive measurable improvements in