Senior Data Scientist, Marketing Science: Growth & Attribution

Fora Travel, Inc.; New York (NY); Hybrid; USD 130,000 - 185,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including fully paid

Wellhub Memberships

401k with company match

Supplemental Life Insurance

Stock Options

Job summary

Fora Travel, Inc. is seeking a Senior Data Scientist to scale marketing and growth initiatives, refining incrementality measurement and running experiments to optimize acquisition and lifecycle strategies.

You will partner with Growth leadership to shape channel investments, funnel optimization, and personalized experiences across the customer journey, while owning attribution and MMM and mentoring the data team.

Qualifications

• 5+ years in growth data science, marketing science, or consumer analytics.
• Deep marketing measurement expertise — incrementality testing, attribution, and media mix modeling.
• Experience building machine learning models and putting them into production.
• Advanced SQL skills are essential; Python proficiency preferred.
• Hands-on with a modern cloud data stack (Airbyte, BigQuery, dbt, Hex, Omni) and data modeling best practices.
• Experience using LLM tools (Claude Code, Cursor, OpenAI Codex) to accelerate analysis.

Responsibilities

• Drive quantitative rigor in marketing performance measurement.
• Design and analyze incrementality experiments and lift studies.
• Partner with customer acquisition, lifecycle, and membership teams to test new channels and shape growth strategy.
• Own attribution and media mix modeling to guide marketing investments.
• Model customer value, propensity, and retention to sharpen targeting and personalization.
• Raise the bar across the data team — mentor peers and establish best practices.

Skills

Growth data science

Marketing measurement

Machine learning

SQL

Python

Cloud data stack

LLM tools usage

Communication storytelling

Curiosity

Pragmatic mindset

Collaboration & mentorship

Tools

Airbyte

BigQuery

dbt

Hex

Omni

LLM tools

Job description

Fora Travel, Inc. is seeking a Senior Data Scientist to scale marketing and growth initiatives, refining incrementality measurement and running experiments to optimize acquisition and lifecycle strategies.

You will partner with Growth leadership to shape channel investments, funnel optimization, and personalized experiences across the customer journey, while owning attribution and MMM and mentoring the data team.