Senior Data Scientist — Marketing Analytics & AI

Publicis Groupe; Plano (TX); On-site; USD 89,000 - 121,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a Senior Data Scientist to address marketing and business challenges by integrating diverse data sources and building scalable models for real-time applications. You will translate questions into plans, ingest big data, and apply ML methods to optimize media and customer experiences.

You will collaborate with stakeholders, present insights, and contribute to the advancement of the Data Science practice, leveraging tools like Python/R, SQL, Hadoop or GCP,

Qualifications

• Experience mining data for decision-focused insights.
• Strong background in statistical and analytical methods, especially regression, causal inference, experimentation and ML.
• Proficiency with Python or R and SQL; experience with distributed or cloud computing platforms such as Hadoop or GCP.
• Familiarity with Spark and Linux is a plus.
• Bachelor’s or Master’s degree in a quantitative field is preferred.

Responsibilities

• Translating and reframing marketing and business questions into analytical plans.
• Using distributed computing systems to ingest, access and integrate disparate big data sources.
• Conducting extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications.
• Applying quantitative techniques, including statistical and ML methods, to uncover latent patterns in the data.
• Building and testing scalable data pipelines or models for real-time applications.
• Summarizing, visualizing, communicating and documenting analytic concepts, processes and results for technical and non-technical audiences.
• Collaborating with internal and external stakeholders to establish clear analytical objectives, approaches and timelines.
• Sharing knowledge, debating techniques, and conducting research to advance the Data Science practice.

Skills

Data mining

Statistics & ML

Python or R

SQL

Cloud computing (Hadoop/GCP)

Spark

Linux

Marketing analytics

Education

Bachelor’s or Master’s degree in quantitative field

Tools

Python

R

SQL

Hadoop

GCP

Spark

Job description

Digitas, part of Publicis Groupe, seeks a Senior Data Scientist to address marketing and business challenges by integrating diverse data sources and building scalable models for real-time applications. You will translate questions into plans, ingest big data, and apply ML methods to optimize media and customer experiences.

You will collaborate with stakeholders, present insights, and contribute to the advancement of the Data Science practice, leveraging tools like Python/R, SQL, Hadoop or GCP,