Senior Data Scientist, Growth Marketing Analytics

Intuit; Mountain View (CA); On-site; USD 211,000 - 285,000; Full time

Job summary

Intuit is seeking a data science leader to own the data-driven growth agenda for the IES marketing suite. You will partner with Channel Marketing, Product Marketing, Sales, and Finance to shape measurement, experimentation, and data-backed strategy that accelerates Mid-Market customer growth.

You will build measurement models, instrumentation, and pipelines across CRM/Salesforce, Marketo, ad platforms, and web analytics, driving prioritization and execution of a broad DS portfolio at scale.

Qualifications

• 8+ years in data science or analytics with B2B marketing focus.
• Direct growth roadmaps and data-backed strategy experience.
• Expertise in B2B marketing measurement, demand gen, and ABM.

Responsibilities

• Shape the full-funnel marketing strategy with cross-functional leaders.
• Instrument, model, and measure marketing performance and experiments.
• Synthesize performance across Digital and Sales funnel.
• Identify and operationalize growth opportunities from top of funnel to closed deals.
• Analyze cross-channel contributions to improve ROI and growth.
• Own data architecture and integrations powering marketing insights.
• Develop deep, data-backed understanding of Mid-Market customers.

Skills

SQL

Python

Data storytelling

Executive communication

Marketing measurement

GTM strategy

ABM

Education

MS in Statistics

Econometrics

Tools

Salesforce

Marketo

Advertising platforms

Web analytics

Job description

Intuit is seeking a data science leader to own the data-driven growth agenda for the IES marketing suite. You will partner with Channel Marketing, Product Marketing, Sales, and Finance to shape measurement, experimentation, and data-backed strategy that accelerates Mid-Market customer growth.

You will build measurement models, instrumentation, and pipelines across CRM/Salesforce, Marketo, ad platforms, and web analytics, driving prioritization and execution of a broad DS portfolio at scale.