Growth-Focused Data Science Lead for Full-Funnel Marketing

Intuit Inc.; United States; On-site; USD 211,000 - 285,000; Full time

Job summary

Intuit Inc. is seeking a data science leader to drive data-driven marketing strategy for QuickBooks Online growth. You will partner with Channel, Product, and Finance leaders to shape full-funnel campaigns and measure impact across paid media and channels.

Responsibilities include building measurement models, coordinating data instrumentation, and delivering insights that steer growth initiatives. 8+ years in analytics with marketing experience is expected.

Qualifications

• 8+ years in data science or analytics with marketing/go-to-market measurement experience.
• Experience with Brand and Performance marketing measurement frameworks.
• Proven ability to direct growth roadmaps using data-backed hypotheses.

Responsibilities

• Shape full-funnel marketing investments with marketing and finance leaders.
• Instrument and execute marketing measurement, experiments, and causal analyses.
• Synthesize performance narratives for paid media and ROIs.
• Unpack media channel contributions and optimize cross-channel effects.
• Own data architecture powering marketing performance.

Skills

Advanced SQL

Python

Executive communication

Cross-functional leadership

Data storytelling

AI agent systems

Education

BS or MS in Statistics, Economics, Econometrics, Operations Research, CS, Engineering

Tools

SQL tooling

ETL pipelines

Multi-source enterprise data

Job description

Intuit Inc. is seeking a data science leader to drive data-driven marketing strategy for QuickBooks Online growth. You will partner with Channel, Product, and Finance leaders to shape full-funnel campaigns and measure impact across paid media and channels.

Responsibilities include building measurement models, coordinating data instrumentation, and delivering insights that steer growth initiatives. 8+ years in analytics with marketing experience is expected.