Senior Data Scientist: End-to-End AdTech & ROAS

Launch Potato; Jersey City (NJ); On-site; USD 175,000 - 200,000; Full time

Job summary

Launch Potato is a profitable digital media company with 30M+ monthly visitors from brands like FinanceBuzz and OnlyInYourState. We seek a data scientist to own the full data science engine for an Insurance vertical, from problem framing to deployed models and live ROAS performance.

You will work hands-on with data and modeling, collaborating with stakeholders, ML engineers, and business leads to drive revenue growth and media efficiency. ROAS is the core metric.

Qualifications

• Proven experience in digital marketing, performance marketing, or the leadgen industry.
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired).
• Strong modeling fundamentals: the ability to build effective models that drive business impact.
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud.
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling.
• Expert Python and SQL.

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
• This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
• You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS.
• Establish trusted, direct partnership with vertical business stakeholders and produce validated outputs.
• Identify and leverage net-new modeling opportunities the business has not flagged.

Skills

Python

SQL

Reinforcement learning

ML modeling

AWS

Tools

Looker

Job description

Launch Potato is a profitable digital media company with 30M+ monthly visitors from brands like FinanceBuzz and OnlyInYourState. We seek a data scientist to own the full data science engine for an Insurance vertical, from problem framing to deployed models and live ROAS performance.

You will work hands-on with data and modeling, collaborating with stakeholders, ML engineers, and business leads to drive revenue growth and media efficiency. ROAS is the core metric.