Lead AdTech Data Scientist — End-to-End ROAS (Remote)

Launch Potato; St. Louis (MO); On-site; USD 175,000 - 200,000; Full time

Job summary

Launch Potato is a profitable digital media company with brands like FinanceBuzz, All About Cookies, and OnlyInYourState, hiring for a hands-on data scientist. You will own the full data science engine for a priority vertical, from problem framing to deployed model and live ROAS performance.

Expect close collaboration with ML engineering and stakeholders around paid media strategy. You will start on Insurance and Advertiser Quality, with expansion over time, and your primary metric is ROAS.

Qualifications

• Proven experience in digital marketing, performance marketing, or the leadgen industry.
• Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired).
• Strong modeling fundamentals: the ability to build effective models that drive business impact.
• Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud.
• Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling.
• Expert Python and SQL.

Responsibilities

• Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance.
• Hands-on data science work: frame problems with stakeholders, build and validate models, and manage deployment.
• Maintain focus on Insurance and Advertiser Quality, with ROAS as the primary metric.

Skills

Digital marketing

Performance marketing

Leadgen

Python

SQL

ML modeling

Tools

Looker

Job description

Launch Potato is a profitable digital media company with brands like FinanceBuzz, All About Cookies, and OnlyInYourState, hiring for a hands-on data scientist. You will own the full data science engine for a priority vertical, from problem framing to deployed model and live ROAS performance.

Expect close collaboration with ML engineering and stakeholders around paid media strategy. You will start on Insurance and Advertiser Quality, with expansion over time, and your primary metric is ROAS.