Senior AdTech Data Scientist – ROAS & ML Lead

Launch Potato; United States; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Profit-sharing bonus

Competitive benefits

Performance-driven compensation

Job summary

Launch Potato seeks a Data Scientist to drive revenue and media efficiency by owning the data science engine for the insurance vertical. The ideal candidate will have 5+ years of hands-on experience in applied data science and a background in digital marketing.

The role involves building effective modeling solutions and deploying them while ensuring measurable impact on ROAS. Candidates should be proficient in Python and SQL, and familiarity with AWS is highly desired.

Qualifications

• Proven experience in digital marketing, performance marketing, or lead-gen industry.
• 5+ years in a hands-on applied data science role delivering business impact.
• Hands-on experience in building and deploying ML solutions.

Responsibilities

• Own the full data science engine for a priority vertical.
• Deliver buying models that maintain positive ROAS.
• Drive lead quality improvements across our portfolio.

Skills

Experience in digital marketing

Building ad-tech algorithms

Modeling fundamentals

Building ML solutions in AWS

Multi-armed bandit techniques

Expert in Python

Expert in SQL

Job description

Launch Potato seeks a Data Scientist to drive revenue and media efficiency by owning the data science engine for the insurance vertical. The ideal candidate will have 5+ years of hands-on experience in applied data science and a background in digital marketing.

The role involves building effective modeling solutions and deploying them while ensuring measurable impact on ROAS. Candidates should be proficient in Python and SQL, and familiarity with AWS is highly desired.