Senior Data Platform Lead — SFMC, Data Cloud & AI

PowerToFly; Chicago (IL); On-site; USD 172,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Travel discounts

Job summary

Expedia Group is seeking a Senior Technology Lead to drive the build-out of SFMC and Salesforce Data Cloud integrations for partner marketing.

You will architect data models, design knowledge graphs, and lead end-to-end ETL/ELT pipelines, with a focus on scalability, reliability, and AI-assisted development. This role requires deep expertise in marketing tech platforms and cloud data architectures.

Qualifications

• Bachelor's degree in Computer Science or a related field or equivalent experience.
• 10+ years building and operating enterprise software platforms.
• Experience with SFMC/Data Cloud integrations and APIs.
• Hands-on programming in Python/Java/Scala.
• Experience with ETL/ELT pipelines and data modeling.
• Experience with data governance and security practices.

Responsibilities

• Lead design and delivery of complex SFMC initiatives for partner marketing with minimal guidance.
• Own end-to-end data models for SFMC and Data Cloud.
• Design knowledge graph linking partner, property, contact, and campaign entities.
• Develop and optimize data pipelines powering marketing campaigns and analytics.
• Mentor engineers and review designs for platform-wide standards.
• Collaborate with business to integrate AI/LLM into data workflows.

Skills

SQL

Python

Java

Scala

Airflow

dbt

Spark

AWS

Salesforce Marketing Cloud

Salesforce Data Cloud

Education

Bachelor's degree in Computer Science or related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Snowflake

AWS

S3

Redshift

Airflow

Job description

Expedia Group is seeking a Senior Technology Lead to drive the build-out of SFMC and Salesforce Data Cloud integrations for partner marketing.

You will architect data models, design knowledge graphs, and lead end-to-end ETL/ELT pipelines, with a focus on scalability, reliability, and AI-assisted development. This role requires deep expertise in marketing tech platforms and cloud data architectures.