Senior Data & Ad Tech Marketing Lead

Socotra, Inc.; New York (NY); Hybrid; USD 143,000 - 178,750; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match

Discretionary paid time off

18 weeks paid parental leave

Subsidized commuter benefits

Monthly Lyft credits

Complimentary Lyft Pink membership

Job summary

Socotra, Inc. seeks a highly experienced professional to lead the commercialization of audience data and drive strategic partnerships in New York City. The ideal candidate will have over 10 years of experience in digital advertising, strong technical literacy in ad tech data, and proven ability to navigate complex partnerships.

You will develop go-to-market strategies, manage significant data collaborations, and ensure rigorous analytical support for decision-making. Benefits include comprehensive healthcare options, 401(k) matching, and paid parental leave.

Qualifications

• 10+ years of experience in digital advertising.
• Strong knowledge of ad tech data ecosystem.
• Demonstrated experience structuring and negotiating partnerships.
• Experience developing market positioning and pricing frameworks.
• Proven ability to bridge commercial and technical teams.
• Strong financial modeling and analytical skills.

Responsibilities

• Own the go-to-market strategy for audience data.
• Drive the rollout of conversion modeling and attribution.
• Develop bespoke data partnerships.
• Influence negotiations and revenue-sharing structures.
• Manage relationships with third-party measurement providers.

Skills

Digital advertising experience

Technical & data literacy

Strategic partnership experience

GTM expertise

Cross-functional leadership

Analytical skills

Education

Bachelor's degree or equivalent experience

Job description

Socotra, Inc. seeks a highly experienced professional to lead the commercialization of audience data and drive strategic partnerships in New York City. The ideal candidate will have over 10 years of experience in digital advertising, strong technical literacy in ad tech data, and proven ability to navigate complex partnerships.

You will develop go-to-market strategies, manage significant data collaborations, and ensure rigorous analytical support for decision-making. Benefits include comprehensive healthcare options, 401(k) matching, and paid parental leave.