Sr. Data Analyst, Sales and Marketing

Appgate; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Appgate is seeking a Sr. Data Analyst, Sales and Marketing to use advanced analytics to inform GTM strategy, drive sales performance, and optimize marketing effectiveness.

You will partner with sales, marketing, and finance to deliver insights on customer acquisition efficiency and campaign ROI, building dashboards and reports for stakeholders. This hybrid NYC role requires 3–5 years of experience and fluency with SQL, Salesforce, Excel, and Tableau.

Qualifications

• Bachelor's degree in business, marketing, statistics, or related field.
• 3–5 years in data analytics role focused on sales or marketing.
• Proven SaaS experience, preferably cybersecurity or enterprise software.
• Strong data-tool proficiency: SQL, Salesforce, Excel, Tableau.
• Ability to translate data insights into actionable business recommendations.
• Familiar with lead lifecycle management, campaign performance, and sales funnel metrics.

Responsibilities

• Partner with sales, marketing, and finance to develop and implement data-driven GTM strategies.
• Analyze sales trends, marketing performance, and market dynamics to identify opportunities and areas for improvement.
• Track and report on sales performance metrics such as deal size, lifecycle, conversion rates, and productivity.
• Evaluate marketing campaigns and sales initiatives to measure ROI, conversion impact, and channel effectiveness.
• Build and maintain dashboards and reports that clearly communicate KPIs, trends, and insights to stakeholders.
• Conduct competitive analysis, pricing trends, and emerging market assessments to support real-time adjustments in sales strategy.
• Support lead management optimization by partnering with sales operations to improve CRM/database structure and data integrity.
• Apply predictive analytics, customer segmentation, and profiling techniques to guide business and campaign strategy.
• Recommend and monitor A/B testing strategies to enhance performance across marketing and sales programs.

Skills

Data analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in business/marketing/statistics or related field

Tools

SQL

Salesforce

Excel

Tableau

Job description

The Sr. Data Analyst, Sales and Marketing will use advanced data analytics to inform go-to-market strategy, drive sales performance, and optimize marketing effectiveness. This role works cross-functionally with sales, marketing, and finance teams to deliver insights on customer acquisition efficiency in sales and marketing campaigns.

Position Responsibilities

• Partner with sales, marketing, and finance to develop and implement data-driven GTM strategies.
• Analyze sales trends, marketing performance, and market dynamics to identify opportunities and areas for improvement.
• Track and report on sales performance metrics such as deal size, lifecycle, conversion rates, and productivity.
• Evaluate marketing campaigns and sales initiatives to measure ROI, conversion impact, and channel effectiveness.
• Build and maintain dashboards and reports that clearly communicate KPIs, trends, and insights to stakeholders.
• Conduct competitive analysis, pricing trends, and emerging market assessments to support real-time adjustments in sales strategy.
• Support lead management optimization by partnering with sales operations to improve CRM/database structure and data integrity.
• Apply predictive analytics, customer segmentation, and profiling techniques to guide business and campaign strategy.
• Recommend and monitor A/B testing strategies to enhance performance across marketing and sales programs.

Experience & Qualifications

• Bachelor's degree in business, marketing, statistics, or a related field.
• 3-5 years in a data analytics role focused on sales or marketing.
• Proven track record of success in a similar role at a SaaS company, preferably in cybersecurity or enterprise software.
• Strong proficiency with data tools (e.g., SQL, Salesforce, Excel, Tableau).
• Proven ability to translate data insights into actionable business recommendations.
• Familiarity with lead lifecycle management, campaign performance tracking, and sales funnel metrics.

Location: NYC (Hybrid WFH and On-site)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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