Senior Customer Advocacy & Marketing Lead

Motive; Austin (TX); On-site; USD 93,000 - 128,000; Full time

Job summary

Motive is hiring a Senior Customer Marketing Specialist to own and execute customer engagement and advocacy programs. You will build and scale an online customer community while managing references, testimonials, and advocacy initiatives that drive retention and revenue growth.

You will work with AI, automation, and modern tools to scale programs, measure impact, and deliver a positive customer experience across industries with physical operations.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or related field.
• 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing in a B2B tech company.
• Proven experience launching and managing customer marketing and retention/expansion‑focused programs.
• Strong storytelling, writing, and customer communication skills.
• Experience with establishing, building, and managing customer relationships.
• Familiarity with review platforms such as G2 and Gartner Peer Insights, and tools like Peerbound, Asana, WordPress, and Wistia.

Responsibilities

• Execute customer marketing campaigns that support adoption, retention, renewals, and expansion.
• Manage customer communications across key lifecycle moments with various teams.
• Coordinate advocacy assets and ensure they are discoverable and up to date.
• Design activation of customers across references, storytelling, events, and campaigns.
• Build and maintain a centralized repository of customer proof points for Sales and Marketing.

Skills

Customer marketing

Lifecycle marketing

Storytelling/writing

Relationship building

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

Tools

WordPress

Wistia

Asana

Peerbound

G2 & Gartner Peer Insights

Job description

Motive is hiring a Senior Customer Marketing Specialist to own and execute customer engagement and advocacy programs. You will build and scale an online customer community while managing references, testimonials, and advocacy initiatives that drive retention and revenue growth.

You will work with AI, automation, and modern tools to scale programs, measure impact, and deliver a positive customer experience across industries with physical operations.