Customer Marketing & Advocacy Lead — Growth & Retention

Deskpro; United States; À distance; USD 95 000 - 115 000; Plein temps

Avantages offerts par ce poste

Health benefits

Retirement plan

PTO and equipment

Résumé du poste

Deskpro is seeking a Customer Marketing Manager to build and scale our customer marketing function. You will work with Customer Success, Sales, and Product to turn customer insights into compelling stories, advocacy programs, and targeted campaigns that support product adoption and expansion.

You’ll drive customer engagement and partnerships, equipping Sales and CS with reliable references, case studies, and proof points to grow existing accounts and expand opportunities.

Qualifications

• 3+ years in B2B SaaS marketing with customer-focused or advocacy experience.
• Strong interviewing and storytelling abilities to translate customer conversations into compelling narratives.
• Ability to recruit and manage customer advocates for testimonials, references, and case studies.
• Plan and run targeted campaigns for existing customers to drive adoption, cross-sell and upsell.
• Demonstrate commercial instincts by linking marketing to pipeline and revenue, and reporting impact.
• Excellent project management to run multiple programs and create repeatable processes.
• Ability to leverage AI to automate repetitive work and analyze data for GTM workflows.

Responsabilités

• Partner with CS and Product to understand customer goals and adoption, turning feedback into messaging and GTM strategy.
• Identify customer champions and build a scalable advocate program for testimonials, reviews, and references.
• Develop campaigns across existing accounts to drive expansion opportunities and cross-sell.

Connaissances

B2B SaaS marketing

Interviewing & writing

Advocacy recruiting

Campaign planning

Commercial impact & revenue

Project management

AI in marketing

Outils

HubSpot

Description du poste

Deskpro is seeking a Customer Marketing Manager to build and scale our customer marketing function. You will work with Customer Success, Sales, and Product to turn customer insights into compelling stories, advocacy programs, and targeted campaigns that support product adoption and expansion.

You’ll drive customer engagement and partnerships, equipping Sales and CS with reliable references, case studies, and proof points to grow existing accounts and expand opportunities.