Senior Customer Advocacy & Growth Manager

ThoughtSpot; Chicago (IL); Hybrid; USD 101,000 - 144,000; Full time

Benefits offered by this job

In-office 3+ days/week

Job summary

ThoughtSpot is seeking a Senior Customer Marketing Manager in Chicago to lead our customer advocacy engine. You will turn customer outcomes into stories, references, reviews, speakers, and insights that drive adoption and growth.

You'll own the global advocacy strategy, recruit and activate customer champions, and collaborate with Marketing, Sales, and Customer Success to bring customer proof into campaigns, events, and sales motions.

Qualifications

• 6+ years of B2B marketing experience, including 3+ years specializing in customer advocacy or customer marketing.
• Proven experience building or scaling customer advocacy and storytelling programs, including customer stories, references, reviews, speakers, or executive advocacy initiatives.
• Passion for AI-first ways of working, with experience using AI tools and agentic workflows to boost productivity, uncover insights, streamline operations, and scale customer engagement programs.
• Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success.
• Excellent communication, stakeholder management, and program management skills.
• The ability to balance strategic thinking with hands-on execution in a fast-moving environment.
• Strong relationship management skills, both internally and with external customers and partners.

Responsibilities

• Own global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.
• Develop programs to identify, recruit, nurture, and activate customer champions around the world.
• Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates eager to share their experiences and support ThoughtSpot's growth.
• Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned to our most important revenue priorities.
• Partner with regional field marketing to scale this framework and workflow across geographies.
• Work with Demand Generation, PR, Analyst Relations, Product Marketing, Community, and Sales to ensure customer proof supports key business priorities.
• Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions.
• Own global peer review programs across Gartner Peer Insights and G2.
• Support customer participation in analyst evaluations, executive engagements, speaking opportunities, awards, and strategic reference activities.
• Develop and nurture AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.
• Measure and report advocacy impact across program participation, content creation, reviews, and business influence.

Skills

B2B marketing

Customer advocacy

Storytelling

AI-first workflows

Cross-functional leadership

Communication

Program management

Relationship management

Job description

ThoughtSpot is seeking a Senior Customer Marketing Manager in Chicago to lead our customer advocacy engine. You will turn customer outcomes into stories, references, reviews, speakers, and insights that drive adoption and growth.

You'll own the global advocacy strategy, recruit and activate customer champions, and collaborate with Marketing, Sales, and Customer Success to bring customer proof into campaigns, events, and sales motions.