Senior Cross‑Channel Media Planning Lead

Havas Media Network; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Havas Media Network in New York seeks a seasoned Connections Planning leader to drive cross-channel media strategies and client outcomes. You will work with Associate Director and Director inputs to guide plan development across Digital, Print, Video, Audio, and Specialty.

The role requires strong leadership, multi-project management, and translating marketing objectives into actionable plans, budgets, schedules, and performance benchmarks.

Qualifications

• 4-5 years of professional experience, preferably with an Agency.
• Demonstrated leadership, initiative, and willingness to assume greater responsibility.
• Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it.
• Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements.
• Proven ability to handle multiple projects and meet tight deadlines under pressure.
• Ability to think cross-channel and in an integrated fashion across digital and offline media channels.
• Strong written, presentation, verbal, interpersonal, and organizational skills.
• Critical thinking and problem solving abilities.
• Strong analytical abilities and quantitative/qualitative skills.
• Ability to effectively oversee and guide a small team.

Responsibilities

• Demonstrate a strong understanding of the client’s business and the consumer journey.
• Assist with day-to-day activities to fulfill the media plan strategy with inputs from leadership.
• Determine the optimal cross-channel and within-channel approach (Digital, Print, Video, Audio, Specialty).
• Develop and write client-facing cross-channel plan recommendations with budgets and flowcharts.
• Lead collaboration with Investment Teams and Havas Affiliates to ensure plans are delivered and goals met.
• Supervise implementation and execution of cross-channel plans, including budgeting and scheduling.
• Maintain accuracy and media intelligence (RFPs, syndicated insights, etc.).
• Evaluate media performance against objectives and adjust as needed.
• Provide direction to the Connections Planning team and assign tasks.
• Stay current with industry standards and new media opportunities; promote teamwork.

Skills

Leadership

Cross-channel thinking

Strategic marketing understanding

Analytical abilities

Written/presentation skills

Project management

Team leadership

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Havas Media Network in New York seeks a seasoned Connections Planning leader to drive cross-channel media strategies and client outcomes. You will work with Associate Director and Director inputs to guide plan development across Digital, Print, Video, Audio, and Specialty.

The role requires strong leadership, multi-project management, and translating marketing objectives into actionable plans, budgets, schedules, and performance benchmarks.