Freelance - Supervisor, Media Planning

Havas Media Network; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Havas Media Network in New York seeks a seasoned Connections Planning leader to drive cross-channel media strategies and client outcomes. You will work with Associate Director and Director inputs to guide plan development across Digital, Print, Video, Audio, and Specialty.

The role requires strong leadership, multi-project management, and translating marketing objectives into actionable plans, budgets, schedules, and performance benchmarks.

Qualifications

• 4-5 years of professional experience, preferably with an Agency.
• Demonstrated leadership, initiative, and willingness to assume greater responsibility.
• Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it.
• Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements.
• Proven ability to handle multiple projects and meet tight deadlines under pressure.
• Ability to think cross-channel and in an integrated fashion across digital and offline media channels.
• Strong written, presentation, verbal, interpersonal, and organizational skills.
• Critical thinking and problem solving abilities.
• Strong analytical abilities and quantitative/qualitative skills.
• Ability to effectively oversee and guide a small team.

Responsibilities

• Demonstrate a strong understanding of the client’s business and the consumer journey.
• Assist with day-to-day activities to fulfill the media plan strategy with inputs from leadership.
• Determine the optimal cross-channel and within-channel approach (Digital, Print, Video, Audio, Specialty).
• Develop and write client-facing cross-channel plan recommendations with budgets and flowcharts.
• Lead collaboration with Investment Teams and Havas Affiliates to ensure plans are delivered and goals met.
• Supervise implementation and execution of cross-channel plans, including budgeting and scheduling.
• Maintain accuracy and media intelligence (RFPs, syndicated insights, etc.).
• Evaluate media performance against objectives and adjust as needed.
• Provide direction to the Connections Planning team and assign tasks.
• Stay current with industry standards and new media opportunities; promote teamwork.

Skills

Leadership

Cross-channel thinking

Strategic marketing understanding

Analytical abilities

Written/presentation skills

Project management

Team leadership

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

• Demonstrate a strong understanding of the client’s business and the consumer journey
• Working with Associate Director and/or Director, assist with the day-to-day activities associated with fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
• Determine the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
• Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with inputs from investment teams on plan details.
• Lead collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
• Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
• Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
• Evaluate and assess media performance in order to determine the extent to which the original media objectives and strategies were accomplished
• Provide Connections Planning team with direction and assign tasks
• Maintain quality control while ensuring projects are produced completely, correctly, accurately and efficiently
• Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
• Supervise and motivate staff; promote agency teamwork

KEY COMPETENCIES

• 4 - 5 years of professional experience, preferably with an Agency.
• Demonstrated leadership, initiative, and willingness to assume greater responsibility
• Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
• Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
• Proven ability to handle multiple projects and meet tight deadlines under pressure.
• Ability to think cross-channel and in an integrated fashion across digital and offline media channels
• Strong written, presentation, verbal, interpersonal, and organizational skills
• Critical thinking and problem solving abilities
• Strong analytical abilities and quantitative/qualitative skills
• Ability to effectively oversee and guide a small team
• Must possess a complete understanding of agency planning procedures and internal capabilities
• Strong computer skills (Microsoft Word, Excel, and PowerPoint)
• Technical proficiency with Microsoft Excel, Word and PowerPoint