Senior CRM and Personalization Specialist

7-Eleven, Inc; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

7-Eleven, Inc. is seeking a CRM leader to own personalization programs and lifecycle marketing. You will drive end-to-end CRM initiatives across channels—email, SMS, and push—delivering measurable outcomes that strengthen customer engagement and lifetime value.

Candidates should have a Bachelor's in marketing or related field with 5+ years in CRM or related roles, and a proven ability to collaborate across retail, analytics, and product teams to turn insights into action.

Qualifications

• Bachelor's degree in marketing, business, data analytics, or related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter with ownership and initiative.
• Strong problem-solving and data-driven decision making.
• Excellent cross-functional collaboration and communication.
• Experience in retail, e-commerce, or subscription-based models.
• Comfort working with data, drawing insights, and KPI-based decisions.

Responsibilities

• Lead CRM and personalization projects from initiation to completion.
• Oversee the development and deployment of CRM campaigns (email, SMS, push).
• Tackle challenges with a data-driven, solution-oriented mindset across teams.
• Identify inefficiencies in CRM operations and implement scalable improvements.
• Monitor KPIs, provide insights on campaign performance, and optimize outcomes.

Skills

CRM

Personalization

Campaign management

Data analytics

Project management

Cross-functional collaboration

Retail/EC experience

Communication

Education

Bachelor's degree in marketing or related field

Job description

Job Summary

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

Key Duties And Responsibilities

• Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.
• Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
• Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
• Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
• Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.

Education And Experience

• EDUCATION: Bachelors/4 Yr Degree
• YEARS OF RELEVANT WORK EXPERIENCE: 5+ years
• YEARS OF MANAGEMENT EXPERIENCE: NA

Specific Knowledge And Skills

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
• Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work across teams.
• Experience in retail, e-commerce, or a subscription-based business model.
• Comfort working with data, drawing insights, and making decisions based on KPIs.
• Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

This job description is intended to describe the general nature and level of the work being performed by the individuals assigned to this job. This is not an exhaustive list of all duties and responsibilities. Management reserves the right to amend and change the duties and responsibilities of this job to meet business and organizational needs, as necessary.

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.