Lifecycle Marketing Senior Associate - Personalization

fanduel; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across onboarding and activation through retention and re-engagement.

This role sits at the intersection of strategy and operations; you will analyze performance, identify opportunities to optimize journeys, design and optimize campaigns, and partner with Marketing, Analytics, Product, and CRM Operations to deliver

Qualifications

• 3+ years' experience in marketing, commercial, or similar.
• Knowledge of marketing platforms, ESPs, and CDP technologies.
• Deep knowledge of sports betting, prediction markets, iGaming, or online gaming.
• Strong understanding of marketing and commercial metrics.
• Strong design thinking and project management.
• Experience partnering with cross-functional teams to deliver projects and campaigns.
• Highly organized with attention to detail and ability to manage multiple projects.

Responsibilities

• Develop and execute core lifecycle marketing strategies across retention, monetization, and re-engagement stages using segmentation and promotional capabilities.
• Identify gaps, build business cases, and shape roadmap priorities with Marketing leadership.
• Execute end-to-end campaigns at scale with performance monitoring and reporting.
• Partner with Commercial, Analytics, Product, and CRM Operations to implement lifecycle initiatives.
• Build customer audiences using behavioral and transactional data for relevant experiences.
• Identify experimentation opportunities; design A/B tests and multivariate experiments with Analytics.
• Translate data into insights to optimize lifecycle journeys and drive action.
• Drive personalization and automation with real-time signals for message delivery across channels.
• Collaborate with marketing tech, data teams on automation, targeting, and measurement frameworks.
• Contribute lifecycle insights to marketing, product roadmaps, and promotional strategies.
• Leverage AI to enhance analysis and productivity while maintaining critical thinking.

Skills

Lifecycle marketing

Data-driven

Campaign management

A/B testing

Cross-functional collaboration

Analytical mindset

Tools

Email Service Providers

CDP technologies

Job description

FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across onboarding and activation through retention and re-engagement.

This role sits at the intersection of strategy and operations; you will analyze performance, identify opportunities to optimize journeys, design and optimize campaigns, and partner with Marketing, Analytics, Product, and CRM Operations to deliver