Senior CRM Operations Lead — Campaign Orchestration

OneMagnify; Detroit (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement plan

Paid holidays

Flexible Time Off

Job summary

OneMagnify is a data-driven digital agency seeking a Senior CRM Operations Manager to lead CRM on a single account. You will own campaign delivery from requirements through testing, deployment, and measurement, translating strategic intent into precise specifications that can be built without interpretation.

The role emphasizes reducing translation gaps, maintaining QA protocols, and driving operational rigor with AI-enhanced capabilities, cross-functional collaboration, and client-facing

Qualifications

• 7+ years in email, campaign, or CRM operations at scale with complex segmentation and versioning logic.
• Hands-on experience authoring campaign specifications and technical documents.
• Comfort working with data and analytics partners on audience logic and feed dependencies; SQL a plus.
• Ability to lead without formal authority and push back on ambiguous requests to reach specificity.
• Proficiency with modern CRM platforms (SFMC, Braze, Adobe).
• Bachelor’s degree from a four-year college or university, or equivalent experience.

Responsibilities

• Elicit and capture requirements and run sessions with strategy, client, analytics, and platform partners.
• Document audience, suppression rules, journey logic, data sources, and test plans.
• Own the requirements document as the source of truth, versioned and change-controlled.
• Own Campaign Delivery End-to-End and manage deployment sequencing and approvals.
• Maintain QA protocols and track campaign health with early risk flagging.
• Apply AI where appropriate to improve QA, send-time optimization, and content assembly.

Skills

CRM operations

Campaign management

Requirements gathering

Stakeholder engagement

Data literacy

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

OneMagnify is a data-driven digital agency seeking a Senior CRM Operations Manager to lead CRM on a single account. You will own campaign delivery from requirements through testing, deployment, and measurement, translating strategic intent into precise specifications that can be built without interpretation.

The role emphasizes reducing translation gaps, maintaining QA protocols, and driving operational rigor with AI-enhanced capabilities, cross-functional collaboration, and client-facing