Senior CRM Operations Manager

OneMagnify; Detroit (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement plan

Paid holidays

Flexible Time Off

Job summary

OneMagnify is a data-driven digital agency seeking a Senior CRM Operations Manager to lead CRM on a single account. You will own campaign delivery from requirements through testing, deployment, and measurement, translating strategic intent into precise specifications that can be built without interpretation.

The role emphasizes reducing translation gaps, maintaining QA protocols, and driving operational rigor with AI-enhanced capabilities, cross-functional collaboration, and client-facing

Qualifications

• 7+ years in email, campaign, or CRM operations at scale with complex segmentation and versioning logic.
• Hands-on experience authoring campaign specifications and technical documents.
• Comfort working with data and analytics partners on audience logic and feed dependencies; SQL a plus.
• Ability to lead without formal authority and push back on ambiguous requests to reach specificity.
• Proficiency with modern CRM platforms (SFMC, Braze, Adobe).
• Bachelor’s degree from a four-year college or university, or equivalent experience.

Responsibilities

• Elicit and capture requirements and run sessions with strategy, client, analytics, and platform partners.
• Document audience, suppression rules, journey logic, data sources, and test plans.
• Own the requirements document as the source of truth, versioned and change-controlled.
• Own Campaign Delivery End-to-End and manage deployment sequencing and approvals.
• Maintain QA protocols and track campaign health with early risk flagging.
• Apply AI where appropriate to improve QA, send-time optimization, and content assembly.

Skills

CRM operations

Campaign management

Requirements gathering

Stakeholder engagement

Data literacy

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Job description

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.

The Senior CRM Operations Manager is the operational lead for CRM on a single account. The role owns campaign delivery across the full lifecycle, from requirements through testing, deployment, and performance measurement, and owns the translation step that determines whether any of it works: turning strategic intent into campaign, data, and technical requirements precise enough to build from without interpretation.

The Impact You’ll Have:

Most errors in a CRM program happen during translation, between the intended strategy and the described specification, and between the specification and the built campaign. This role closes that gap, and sets the quality standard the account runs on.

What you’ll do:

• Elicit and Capture Requirements
• Run requirements sessions with strategy, client, analytics, and platform partners to get to intent, not just the ask
• Document audience and segmentation logic, suppression rules, journey and trigger logic, business rules, data sources, tagging specs, test plans, and deployment sequencing
• Validate logic against the data that exists: field availability, population, refresh cadence, latency
• Own the requirements document as the source of truth, versioned, change-controlled
• Own Campaign Delivery End-to-End
• Own orchestration, calendar, audience requirements, deployment sequencing, testing, approvals and launch
• Sequence campaigns against data dependencies, creative readiness, and deployment windows
• Brief Campaign Deployment, then confirm what shipped matches what was approved
• Drive Quality and Operational Rigor
• Maintain QA protocols: test plans, proofing, render and link validation, approval gates, documented exceptions
• Track campaign health, flag risk early with an option attached, and hold versioning
• Run defect review and turn recurring failures into process changes
• Apply AI where it earns its place, automated QA, send-time optimization, predictive flagging, prompt-driven content assembly, with judgment on where a human gate stays
• Hold the Handoffs: Make dependencies, entry criteria, and ownership explicit where CRM meets strategy, creative, analytics, data, and delivery
• Represent delivery health honestly to account and client stakeholders

What you’ll need:

• 7+ years in email, campaign, or CRM operations at scale, including high-volume, multi-brand, or multi-market programs with complex segmentation and versioning logic
• Hands-on experience authoring campaign specifications, business requirements documents, and technical specifications
• Comfort working with data and analytics partners on audience logic and feed dependencies; able to read a data dictionary and reason about record-level logic (SQL a plus)
• The ability to lead without formal authority, and to push back on an ambiguous request until it is specific
• Working fluency with modern CRM platforms (SFMC, Braze, Adobe), enough to interrogate a build and validate a spec
• Bachelor's degree from a four-year college or university, or equivalent experience

Future-Ready Skills (Nice to Have):

• A point of view on how agentic AI and autonomous orchestration reshape campaign operations, plus the judgment to say where that is ready and where it is not
• Experience instrumenting delivery: defect taxonomy, cycle-time measurement, requirements traceability

Benefits

We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.

Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.