Senior CRM Engineer: Real-Time Journeys & AI Personalization

Fanatics Commerce; Redwood City (CA); Hybrid; USD 115,000 - 165,000; Full time

Benefits offered by this job

Benefits package

Job summary

Fanatics Commerce is seeking a Senior CRM Developer to own end-to-end CRM journeys within an agile marketing-led team. You will build real-time and batch customer journeys, personalize content across email, SMS, and push, and extend CRM capabilities through data integrations and APIs.

The role emphasizes BOLD leadership, testing, and continuous improvement in a fast-paced environment. Hybrid work at the Redwood City, CA office with in-office presence Tue–Thu.

Qualifications

• 5+ years designing and building personalized, real-time customer journeys on enterprise platforms
• Proven experience building behavior-driven programs (abandoned cart, retargeting, etc.)
• Experience with custom data models, event ingestion, profile data management, and API connectivity
• Strong HTML/CSS for responsive email development; templating with Handlebars/AMPscript/Liquid/Jinja
• Troubleshooting journey and data issues; able to explain trade-offs to stakeholders
• Clear written and verbal communication; able to collaborate with marketers
• Experience with GitHub CI/CD and Jira in an agile environment

Responsibilities

• Design and build real-time customer journeys on enterprise platforms
• Develop personalized emails, SMS, and push templates with reusable components
• Configure data ingestion and audience segmentation across platforms
• Troubleshoot end-to-end journey issues and diagnose root causes
• Lead A/B and multivariate tests to optimize engagement and conversions
• Collaborate with marketers, analysts, and technical leads on solution design

Skills

Real-time journeys

Adobe Journey Optimizer

HTML & CSS for emails

Handlebars templating

CI/CD practices

Jira & Agile

REST APIs integration

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Iterable

Job description

Fanatics Commerce is seeking a Senior CRM Developer to own end-to-end CRM journeys within an agile marketing-led team. You will build real-time and batch customer journeys, personalize content across email, SMS, and push, and extend CRM capabilities through data integrations and APIs.

The role emphasizes BOLD leadership, testing, and continuous improvement in a fast-paced environment. Hybrid work at the Redwood City, CA office with in-office presence Tue–Thu.