Senior CRM Email Marketing Lead - Onsite

WCL Group; Plano (TX); Sur place; USD 77 000 - 109 000; Temps partiel

Résumé du poste

WCL Group, Plano, TX, seeks an experienced Digital Marketing Manager CRM to lead email marketing programs and cross-functional CRM initiatives for Home Entertainment. You will manage audiences, test-and-learn activations, and ensure high-quality communications across devices to drive awareness, engagement, and conversions.

Ideal candidates have 8–10 years in CRM, strong analytical skills, and proficiency in Adobe Campaign Manager and JIRA/Confluence.

Qualifications

• Bachelor's degree in Marketing or equivalent training required.
• 8-10 years of related experience required.
• Strategy and business acumen.
• Self-starter with a desire to learn and contribute.
• Great collaborator with strong communication skills.

Responsabilités

• Manage day-to-day CRM communications and execution across all Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across Home Entertainment teams to create fit-for-purpose, consumer-centric copy and content that drives traffic and conversions.
• Partner with corporate marketing, ensuring documentation is complete for governance and prioritization.
• Manage CRM campaigns via JIRA tickets with agency partners, ensuring timely delivery.
• Explore new ideas to improve processes and drive forward-thinking solutions.

Connaissances

CRM principles

Analytical skills

Communication

Collaboration

Formation

Bachelor's degree in Marketing or equivalent training

Outils

Adobe Campaign Manager

JIRA/Confluence

Description du poste

WCL Group, Plano, TX, seeks an experienced Digital Marketing Manager CRM to lead email marketing programs and cross-functional CRM initiatives for Home Entertainment. You will manage audiences, test-and-learn activations, and ensure high-quality communications across devices to drive awareness, engagement, and conversions.

Ideal candidates have 8–10 years in CRM, strong analytical skills, and proficiency in Adobe Campaign Manager and JIRA/Confluence.