CRM & Email Marketing Manager — Lead Automation & Growth

LocumTenens.com; Alpharetta (GA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Life and AD&D

Disability insurance

Employee Assistance Program

Health advocate

Transitions program

Health insurance options

Parental leave

401k matching

Paid time off

Tuition reimbursement

On-site daycare

Wellness center

Job summary

LocumTenens.com, based in Alpharetta, GA, is seeking an email marketing manager to design and manage CRM-driven email campaigns and marketing automation programs. You will lead a team of associates to create campaigns, landing pages, and nurture programs.

The role focuses on customer journeys in Marketing Cloud, data-driven optimization, and reporting to senior management. A Bachelor’s degree in marketing and 7+ years of experience in email, CRM, and online marketing are preferred.

Qualifications

• Bachelor's degree in marketing or related field.
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management.
• Prior experience leading a team preferred

Responsibilities

• Designs, recommends, and manages short and long-term online lead generating and customer retention strategies.
• Directs, manages, and executes email marketing campaigns based on database attributes and user profiles.
• Tailors email content and offers to individual customers; use CRM tools to create more personalized and effective direct marketing campaigns.
• Creates customer journeys in Marketing Cloud, incorporating email campaigns.
• Manages the email marketing programs and owns online customer data, working closely with the CRM team to ensures customer data is captured and utilized to drive sales.
• Consolidates metrics and provides ongoing reporting and analytics to senior level management, providing guidance for program optimization.
• Oversees the creation, A/B testing, and performance analysis of email campaigns; performs campaign measurement and analysis.
• Performs customer profile development and segmentation analysis

Skills

Marketing automation

Salesforce

Marketing Cloud

HTML

Analytics

CRM software

Email marketing

Team leadership

Communication skills

Strategic thinking

Education

Bachelor's degree in marketing or related field

Tools

Marketing Cloud

Salesforce

Excel

Job description

LocumTenens.com, based in Alpharetta, GA, is seeking an email marketing manager to design and manage CRM-driven email campaigns and marketing automation programs. You will lead a team of associates to create campaigns, landing pages, and nurture programs.

The role focuses on customer journeys in Marketing Cloud, data-driven optimization, and reporting to senior management. A Bachelor’s degree in marketing and 7+ years of experience in email, CRM, and online marketing are preferred.