Chief Loyalty & Personalization Architect

GoTo Foods, LLC; Atlanta (GA); On-site; USD 180,000 - 250,000; Full time

Job summary

GoTo Foods, LLC seeks a visionary leader to own the loyalty program end-to-end across seven brands. The role blends analytics with creative strategy to optimize frequency, basket size, and same-store sales.

You will architect the program, drive personalization, and own campaign execution across owned and paid channels. The ideal candidate brings 12+ years in loyalty leadership, enterprise platform experience, and strong P&L acumen, with a track record of growing loyalty member bases and

Qualifications

• Bachelor's degree required.
• Master’s degree preferred.
• 12+ years in marketing or loyalty leadership experience.
• Experience managing cross-brand loyalty programs.

Responsibilities

• Own loyalty program architecture, earn/burn, tiers, and breakage across seven brands.
• Optimize rewards spend with a dedicated strategic optimization fund.
• Lead loyalty platform selection and RFP process for GoTo Foods.
• Drive member growth and cross-brand partnerships within the portfolio.
• Design personalization mechanics across owned channels and paid channels.

Skills

Loyalty program design

Program architecture

Earn/burn dynamics

Tier psychology

Breakage optimization

CDP fluency

Data models

POS/app/web integration

Analytics orientation

P&L impact

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

GoTo Foods, LLC seeks a visionary leader to own the loyalty program end-to-end across seven brands. The role blends analytics with creative strategy to optimize frequency, basket size, and same-store sales.

You will architect the program, drive personalization, and own campaign execution across owned and paid channels. The ideal candidate brings 12+ years in loyalty leadership, enterprise platform experience, and strong P&L acumen, with a track record of growing loyalty member bases and